How Mobile Madness Is Redefining Marketing and Community Engagement
Community Management

How Mobile Madness Is Redefining Marketing and Community Engagement

14y Michael Della Penna

How Mobile Madness Is Redefining Marketing and Com...

Five things every brand should be doing now to remain relevant in the mobile era. Read More...

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So You Think You Can Work in Media?
Marketing

So You Think You Can Work in Media?

14y Anna Papadopoulos

So You Think You Can Work in Media?

Shedding some light on what it's really like to work as a media professional. Read More...

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It's a Question of Questions
Analytics

It's a Question of Questions

14y Jim Sterne

It's a Question of Questions

A look at the tools and systems that can help you ask the big questions. Read More...

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Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent
Marketing

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

14y Augustine Fou

Branding Today: Why It's Ineffective, Irrelevant, ...

Brands must act on real-time consumer feedback to continuously develop awesome products. Read More...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

14y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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UK Ad Regulator Warns Nike Footballers on Sponsor Tweets
Social

UK Ad Regulator Warns Nike Footballers on Sponsor Tweets

14y Susan Kuchinskas

UK Ad Regulator Warns Nike Footballers on Sponsor ...

The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Read More...

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Microsoft Spurs New Class of Ads for Surface Tablets
Media

Microsoft Spurs New Class of Ads for Surface Tablets

14y Matt Kapko

Microsoft Spurs New Class of Ads for Surface Table...

Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Read More...

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WPP Grabs Digital Agency Giant AKQA
Marketing

WPP Grabs Digital Agency Giant AKQA

14y Kate Kaye

WPP Grabs Digital Agency Giant AKQA

Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Read More...

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Digital Agencies: Here's Your Wake-Up Call
Marketing

Digital Agencies: Here's Your Wake-Up Call

14y Sean Carton

Digital Agencies: Here's Your Wake-Up Call

When it comes to the strategic "why" behind the creative "wow," it appears that digital agencies aren't delivering. Read More...

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Forget Do Not Track, I Want Targeted Ads and So Do You
Analytics

Forget Do Not Track, I Want Targeted Ads and So Do You

14y Tim Nichols

Forget Do Not Track, I Want Targeted Ads and So Do...

Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Read More...

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Avoid the ISP War on Graymail
Email

Avoid the ISP War on Graymail

14y Andrew Bonar

Avoid the ISP War on Graymail

Four tips for marketers to ensure their email messages get delivered. Read More...

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The Not-Moving-for-Money Myth
Marketing

The Not-Moving-for-Money Myth

14y Jake Langwith

The Not-Moving-for-Money Myth

A $6,000 annual pay raise may not seem like a big deal to an employer – but it is for a prospective employee. Read More...

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Facebook Ad Plug-in Has Big Data Potential
Display Advertising

Facebook Ad Plug-in Has Big Data Potential

14y Susan Kuchinskas

Facebook Ad Plug-in Has Big Data Potential

An analyst said the ad product wouldn’t generate enough revenue for investors. Read More...

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Is There a Future for Yahoo in Japan?
Asia

Is There a Future for Yahoo in Japan?

14y Andy Radovic

Is There a Future for Yahoo in Japan?

Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Read More...

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Americans Spent 4.5B Minutes With Video Ads in May
Data insights

Americans Spent 4.5B Minutes With Video Ads in May

14y Daniel Mickens

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

14y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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Payvment Offers Facebook Ads for Social Commerce
Social

Payvment Offers Facebook Ads for Social Commerce

14y Matt Kapko

Payvment Offers Facebook Ads for Social Commerce

Firm sifts through Facebook data to connect audiences with products. Read More...

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Congressional Candidates to Use Twitter-Based Fundraising Tool
Marketing

Congressional Candidates to Use Twitter-Based Fundraising Tool

14y Kate Kaye

Congressional Candidates to Use Twitter-Based Fund...

Chirpify connects to PayPal to automate donations through a single tweet. Read More...

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Social Media Marketing and the Brand Embrace
Social

Social Media Marketing and the Brand Embrace

14y Harry Gold

Social Media Marketing and the Brand Embrace

A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Read More...

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Facebook RTB: A Win or a Miss?
Display Advertising

Facebook RTB: A Win or a Miss?

14y Larry Allen

Facebook RTB: A Win or a Miss?

How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Read More...

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Latino Chameleons: The Changing Colors of Social Media
Marketing

Latino Chameleons: The Changing Colors of Social Media

14y Gustavo Razzetti

Latino Chameleons: The Changing Colors of Social M...

Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Read More...

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Keeping the Data Promise
Marketing

Keeping the Data Promise

14y Julian Baring

Keeping the Data Promise

A look inside the agency at the state of data and how we can do better. Part two in a three-part series. Read More...

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Apple's New Passbook
Asia

Apple's New Passbook

14y Stephen Hay

Apple's New Passbook

And what it means for brands, marketers, and consumers. Read More

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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500
Marketing

Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

14y Joan Voight

Q&A: Co:Collective's Content Chief Tiffany Rol...

Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Read More...

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

14y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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Former Google and AOL Exec Barrett Moves to Yahoo
Display Advertising

Former Google and AOL Exec Barrett Moves to Yahoo

14y Kate Kaye

Former Google and AOL Exec Barrett Moves to Yahoo

Michael Barrett aims to help Yahoo's global strategy. Read More...

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Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

14y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

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