Four marketing pillars to build a business as strong as the Parthenon
Paid Search

Four marketing pillars to build a business as strong as the Parthenon

9y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

9y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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AOL tries to lure leads with free wireless data
Display Advertising

AOL tries to lure leads with free wireless data

9y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Is your website prepared for Google’s mobile first index?
Media

Is your website prepared for Google’s mobile first index?

9y Jason Tabeling

Is your website prepared for Google’s mobile first...

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...

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Consumers continue to turn to Amazon first for product search
Ecommerce

Consumers continue to turn to Amazon first for product search

9y Al Roberts

Consumers continue to turn to Amazon first for pro...

Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...

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Top three programmatic trends in 2017
Digital Advertising

Top three programmatic trends in 2017

9y Daniel Surmacz

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. Read More...

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Why you should be using data to fuel your content
Analytics

Why you should be using data to fuel your content

9y Jade Tolley

Why you should be using data to fuel your content

Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...

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What can marketers learn from the best 2016 holiday gift guides?
Ecommerce

What can marketers learn from the best 2016 holiday gift guides?

9y Evan Magliocca

What can marketers learn from the best 2016 holida...

The holiday gift guide is mostly a loaded term in the retail world, with equal parts excitement and exhaustion, but these five retailers found success...

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Don’t think twice about doing video on social media
Social

Don’t think twice about doing video on social media

9y Bob Cargill

Don’t think twice about doing video on social medi...

If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...

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How does a country inspire an innovation culture among its younger generations?
Media

How does a country inspire an innovation culture among its younger generati...

9y Andy Favell

How does a country inspire an innovation culture a...

The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...

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5 Really Good Reasons to Use Twitter Ads
Social

5 Really Good Reasons to Use Twitter Ads

9y Larry Kim

5 Really Good Reasons to Use Twitter Ads

Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...

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Make New Friends, Keep The Old: How brands can create unique digital shopper experiences
Content

Make New Friends, Keep The Old: How brands can create unique digital shoppe...

9y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

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The Year Ahead: Top Resolutions for Digital Advertisers
Ad Industry Metrics

The Year Ahead: Top Resolutions for Digital Advertisers

9y Chad Bronstein

The Year Ahead: Top Resolutions for Digital Advert...

As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...

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4 steps to getting ahead of the marketing personalization curve
Content

4 steps to getting ahead of the marketing personalization curve

9y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

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Heavy discounts and post-Black Friday lull create challenges for retailers
Ecommerce

Heavy discounts and post-Black Friday lull create challenges for retailers

9y Al Roberts

Heavy discounts and post-Black Friday lull create ...

According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

9y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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Workplace by Facebook: a reality check
Social

Workplace by Facebook: a reality check

9y Sarah Perry

Workplace by Facebook: a reality check

There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the ...

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3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]
Ecommerce

3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]

9y Daniel Surmacz

3 Ways Online Retailers Will Dominate the 2016 Hol...

The upcoming season represents a huge business potential not only for physical shops but also ecommerce players as the shift from traditional in-store...

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When 5G and VR collide, it will change the face of marketing and advertising
Insights

When 5G and VR collide, it will change the face of marketing and advertisin...

9y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

9y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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The BOTS Act could help ticket sellers improve customer experience
Ecommerce

The BOTS Act could help ticket sellers improve customer experience

9y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

9y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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Yik Yak's decline shows why Facebook is capturing social ad dollars
Media

Yik Yak's decline shows why Facebook is capturing social ad dollars

9y Al Roberts

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

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NFL revises its short-sighted social media policy
Media

NFL revises its short-sighted social media policy

9y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Digital to receive lion's share of new ad dollars in 2017
Media

Digital to receive lion's share of new ad dollars in 2017

9y Al Roberts

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

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Research-Backed Techniques to Boost Holiday Ecommerce Sales
Ecommerce

Research-Backed Techniques to Boost Holiday Ecommerce Sales

9y John Stevens

Research-Backed Techniques to Boost Holiday Ecomme...

If you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holi...

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Discount codes: 5 ways retailers can handle their deal addiction
Ecommerce

Discount codes: 5 ways retailers can handle their deal addiction

9y Jonathan Attwood

Discount codes: 5 ways retailers can handle their ...

Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and danger...

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