With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...
View articleMore than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...
View articleMost CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from data. The b...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleIf you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleSnapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...
View articleSo yesterday was Amazon Prime Day, an event more celebrated in the Barber household than yours truly’s birthday. The invention of Amazon Prime a...
View articleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...
View articleIf you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...
View articleThe 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleTraditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...
View articleAmazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleYou may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...
View articleWithout any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...
View articleMaking your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance ...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleRecently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
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