As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...
View articleHere's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleIf expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleA fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
View articleTo what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...
View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleIf the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
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