While e-mail authentication presents challenges for all senders, there are considerations unique to marketers that need to be addressed to protect a c...
View articleAdvertisers seeking high-value customers may be better off embracing the elusive DVR audience. Read More...
View articleDamage control for e-mail campaigns. Read More
View articleWhat do search engine reps mean by "signal," and how important is it to your linking campaign? Read More...
View articleIntegrating with a game? It's about more than buying media. You'll need to work with developers, too. Read More...
View articleSocially-driven shopping site ThisNext will have its community create shopcasts based on product purchases and experiences. Read More...
View articleThe company will allow advertisers to pay for video placement in prominent areas on viral video sites, in non-ad positions normally reserved for edito...
View articleEven the most measurable medium leaves advertisers wanting more. Read More...
View articleA new short film produced by TNT aims to draw TV and online viewers closer to the MasterCard brand. Read More...
View articleThe Interactive Advertising Bureau is seeking a new leader. Is it also time for the body to chart a new course? Read More...
View articleWhat is a click and when should a marketer be charged for one? When should a publisher be paid for one? Read More...
View articleUser-generated advertising is growing. Is self-realized stardom inevitable? Read More...
View articleEnsure visitors don't become frustrated before they reach out to you. That's the key measure of a good "Contact Us" page. Read More...
View articleWhen Yahoo acquired bookmarking and tagging site del.icio.us in December, Yahoo's Tim Mayer told ClickZ that the company would tread lightly when it c...
View articleOnline gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies Read More...
View articleVideo advertising on mobile phones has been looming on the horizon, but some marketers say it's still a long way off. Read More...
View articleThe UK local search service has launched a multi-pronged campaign developed by AKQA featuring interactive outdoor and GPS-enabled ads. Read More...
View articleWill you gain more from partnering with the big players or patronizing the companies that continue to keep things simple? Read More...
View articleCollecting -- and monitoring -- customer feedback. Read More...
View articleSmall business prospects ask local ad sales forces: Where will I be able to see my ad? Read More...
View articleThis whole social networking thing isn't going away anytime soon, is it? My breakfast copy of the FT is brimming with British social network news. Wit...
View articleThe AOL/Mark Burnett reality game will weave sponsors' brands into the experience. Read More...
View articleIf memory serves, when Putin took the helm at the Kremlin, his goal was to get Russia's economic ball rolling with an annual growth rate of 10 percent...
View articleCBS is stepping up the quality of its content, adding top shows to its lineup of Web video play Innertube the day after they air on TV Read More...
View articleAOL greatly improved its gaming content this week with the acquisition of GameDaily from Gigex Read More...
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