Ad Supported Mobile Music in the Cards?
Media

Ad Supported Mobile Music in the Cards?

20y Kate Kaye

Ad Supported Mobile Music in the Cards?

Mobile music costs too much Read More

View article
SEM At Any Price?
Media

SEM At Any Price?

20y Rebecca Lieb

SEM At Any Price?

I'm at Search Engine Strategies London where I had drinks last night with some of the best minds in the biz: Mike Grehan , Anne Kennedy , and Jessie S...

View article
The Internet Can Do Everything... But We Can't
Data insights

The Internet Can Do Everything... But We Can't

20y David Rittenhouse

The Internet Can Do Everything... But We Can't

Risks -- and rewards -- of behavioral targeting. Read More...

View article
MTVN's Hirschhorn Steps Down
Media

MTVN's Hirschhorn Steps Down

20y Zachary Rodgers

MTVN's Hirschhorn Steps Down

MTVN's chief digital officer departs after six years with the company. Lehman steps in as interim digital head. Read More...

View article
Marchex Acquires Open List's Local Search Platform
Media

Marchex Acquires Open List's Local Search Platform

20y Kevin Newcomb

Marchex Acquires Open List's Local Search Platform

The content aggregation, local search, and user-generated content platform will be integrated with Marchex's thousands of local and vertical sites. Re...

View article
Execs & Accounts for May 31, 2006
Media

Execs & Accounts for May 31, 2006

20y Zachary Rodgers

Execs & Accounts for May 31, 2006

Agency.com hires Grayeli as VP and ECD; Carat Fusion hires two in account management; CitySearch names Savage to lead sales. Read More...

View article
Report: U.K. Ad Revenue Driven by Online
Media

Report: U.K. Ad Revenue Driven by Online

20y Enid Burns

Report: U.K. Ad Revenue Driven by Online

Ad spending on the Internet accounts for 13 percent of all media investment in the U.K. and will likely generate the majority of growth in ad spending...

View article
Online Ad Spend Nears $4B in Q1
Media

Online Ad Spend Nears $4B in Q1

20y Enid Burns

Online Ad Spend Nears $4B in Q1

Internet ad revenues continue to grow by leaps and bounds. Read More...

View article
A New Outlook on E-Mail Marketing
Email

A New Outlook on E-Mail Marketing

20y Karen Gedney

A New Outlook on E-Mail Marketing

Case study: A solution for DIY e-mail newsletters. Read More...

View article
Learning Google’s Advertising Tools
Search

Learning Google’s Advertising Tools

20y Chris Sherman

Learning Google’s Advertising Tools

If you need help getting started with Google AdWords and AdSense, consider picking up a copy of "Google Advertising Tools." Read More...

View article
ClickZ on Marketplace Morning Report Tomorrow
Media

ClickZ on Marketplace Morning Report Tomorrow

20y Kate Kaye

ClickZ on Marketplace Morning Report Tomorrow

Just a note that tomorrow's Marketplace Morning Report from Public Radio International will feature a sound byte or two provided by yours truly; that ...

View article
Will World Cup Advertisers Reach Americans?
Media

Will World Cup Advertisers Reach Americans?

20y Rebecca Lieb

Will World Cup Advertisers Reach Americans?

Are you ready for the World Cup? If you're American, there's a good chance that you know next to nothing about the most-watched sporting event in the ...

View article
No Formulas for Podcast Sponsorships
Media

No Formulas for Podcast Sponsorships

20y Pete Lerma

No Formulas for Podcast Sponsorships

When Travelocity decided to redirect some of its online ad dollars to get in on the "next big thing" in online advertising, they found few guidelines ...

View article
Virgin Mobile Users: Will Watch for Minutes
Media

Virgin Mobile Users: Will Watch for Minutes

20y Kate Kaye

Virgin Mobile Users: Will Watch for Minutes

Virgin Mobile USA's young users will soon be able to view Ultramercial's Web ads in exchange for talk minutes. Read More...

View article
Specialized Reporting and Analysis Tools, Part 1
Analytics

Specialized Reporting and Analysis Tools, Part 1

20y Neil Mason

Specialized Reporting and Analysis Tools, Part 1

As an organization's needs develop, so too does the need for more powerful reporting and analysis tools. Part one of a series. Read More...

View article
Skype Nation
Marketing

Skype Nation

20y Pete Blackshaw

Skype Nation

The juggernaut we call Skype has this CMO's head spinning with ideas and applications. Read More...

View article
World Cup Traffic Scores Worldwide Audience
Audience

World Cup Traffic Scores Worldwide Audience

20y Enid Burns

World Cup Traffic Scores Worldwide Audience

Traffic to Yahoo's Official World Cup site attracted close to 6 million unique visitors in April. European's account for about half the traffic. Read ...

View article
Gather Shares Ad Dollars with Contributors
Media

Gather Shares Ad Dollars with Contributors

20y Kate Kaye

Gather Shares Ad Dollars with Contributors

The higher-brow social networking site has made its first payout to the users who help build community -- and ad revenue. Read More...

View article
Execs & Accounts for May 30, 2006
Media

Execs & Accounts for May 30, 2006

20y Zachary Rodgers

Execs & Accounts for May 30, 2006

Riney adds mobile marketing division; Rovion tapped for Pontiac promotion. Read More...

View article
Pew: Nearly 50 MM Americans Create Web Content
Media

Pew: Nearly 50 MM Americans Create Web Content

20y Enid Burns

Pew: Nearly 50 MM Americans Create Web Content

User-generated content has moved beyond the Internet elite as high-speed connectivity reaches more U.S. households. Read More...

View article
WOMMA Names First Elected Board
Media

WOMMA Names First Elected Board

20y Rebecca Lieb

WOMMA Names First Elected Board

The Word of Mouth Marketing Association (WOMMA) has named its first elected board of directors. WOMMA's new directors are: * Idil Cakim, director, Bur...

View article
House Supports Net Neutrality
Media

House Supports Net Neutrality

20y Kate Kaye

House Supports Net Neutrality

The Judiciary Committee gave the nod to net neutrality yesterday in their 20 to 13 passage of the Internet Freedom and Nondiscrimination Act Read More...

View article
Execs & Accounts for May 26, 2006
Media

Execs & Accounts for May 26, 2006

20y Zachary Rodgers

Execs & Accounts for May 26, 2006

Viewpoint hires a general manager for its search products; Think names Jim Banks to lead Hong Kong office; Bazaarvoice adds to board. Read More...

View article
MSN Messenger Gets Trippy With New Site
Media

MSN Messenger Gets Trippy With New Site

20y Zachary Rodgers

MSN Messenger Gets Trippy With New Site

AKQA creates a psychedelic digital art object to give Microsoft's IM app some youth appeal. Read More...

View article
A Change at Commission Junction Raises Affiliate Ire
Media

A Change at Commission Junction Raises Affiliate Ire

20y Kate Kaye

A Change at Commission Junction Raises Affiliate I...

The affiliate network is switching its links to JavaScript to enable dynamic ad changes, and some affiliates aren't pleased. Read More...

View article
Do You Want Traffic or Business?
Analytics

Do You Want Traffic or Business?

20y Bryan Eisenberg

Do You Want Traffic or Business?

People say they want traffic, but what they really want is business. That makes traffic quality the whole burrito. Read More...

View article
whyPod?
Marketing

whyPod?

20y Rebecca Lieb

whyPod?

Podcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button. Read More...

View article
1 869 870 871 872 873 1,669