You’ve prepared a list of relevant keywords and keyword phrases to help increase natural search traffic. Now, you’ve got to weave them throughout your...
View articleThe BeingIT mini-site, created by ModemMedia, arms Joe IT with a jelly donut bazooka, a head-shrinking gun, and a pizza launcher to strike back at ann...
View articleBehavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Read More...
View articleAKQA's Everett-Thorp moves on; Centro hires Yahoo!'s strategic accounts director; CNN makes two digital ad sales appointments. Read More...
View articleThis outta attract some eyeballs. Heavy.com has just announced a line-up of banned Super Bowl ads Read More...
View articleHow much time would you spend waiting to immersing yourself in a brand? The new Hilton Journeys Flash-heavy site bears the tagline, "Travel should tak...
View articleHighBeam Research announced HighBeam Advertiser Directb today Read More...
View articleCP+B continues its Burger King/Brooke Burke paparazzi parody, begun here and furthered here Read More...
View articleGoogle's looking to improve it's standing with bloggers by offering up some AdSense tips for bloggers Read More...
View articleTVEyes has launched a "Spoken Word Index" that "crawls" every word in an audio or video file Read More...
View articleIf Google can cut a deal to pre-load its products on USB drives , then why can't God ? (via MIT Advertising Lab ) Read More...
View articleCruise travelers can deploy Evite-style list management to organize a group outing to exotic locales. Read More...
View articleThreats to instant messenger programs pose a problem for consumer and enterprise users over multiple networks. Read More...
View articleThe newspaper group will invest in the interactive coupon service and distribute its offers to readers. Read More...
View articleHow to cultivate a customer experience that delivers. Read More...
View articleYou've found the perfect Web site for the campaign -- but it doesn't accept advertising. How to approach an e-commerce or service site and negotiate a...
View articleUPDATE: The results brought 2005's full-year revenues to a staggering $6.1 billion. Read More...
View articleWord-of-mouth campaigns are for confident marketers who know their efforts will live well beyond the launch. Read More...
View articleMany bloggers had noted Pontiac's regional TV ads which ended by asking people to "Google Pontiac." Now, Danny notes how Mazda has been taking advanta...
View articleLand Rover North America is out with a new marketing effort that aims to show off what the vehicle can do Read More...
View articleWhen you hear Groundhog Day, is Vaseline the first thing you think about? Me either Read More...
View articleIn the fall nutrition site eDiets.com hired Donat/Wald, Match.com's ad agency of record, to create a new campaign that was not unlike the popular dati...
View articleThe Raw Feed pointed to an ad for the Microsoft Xbox 360 that didn't pass Microsoft's approval, reportedly due to its potential to encourage mass viol...
View articleMicrosoft enlisted Fallon to create a microsite to promote MSN Messenger 7.5 Read More...
View articleAnother sign the pace of change in digital media has hit ludicrous speed : a "we’re blogging" announcement seems quaint Read More...
View articleThe campaign is national, but with "local flavor." Read More...
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