The Mobile Marketing Association just released "Introduction to Mobile Search" ( download ). The paper defines the differences of mobile versus Web se...
View articleMSN's top ad exec will now head up all of Redmond's media holdings, including MSN, Xbox and the company's new Live platforms. Read More...
View articleAligning your client with the right brand can be beneficial for publisher and advertiser alike. Read More...
View articleAn executive crash course in Web analytics. Part four of a six-part series. Read More...
View articleOnline recruitment advertising dollars tripled this past year while smaller, more sophisticated sites emerged and corporations strengthened their own ...
View articleLocal auto dealers get pay-per-call advertising and customized landing pages. Read More...
View articleDynamic e-mail messaging, step by step. In Part 1, the techniques needed to create a dynamic e-mail message. Read More...
View articleE-mail campaigns buried consumers in the last quarter, though fewer Friday e-mails on allowed recipients to dig out marketers’ messages. Read More...
View articleImpressive how quickly many sites, blogs and portals are adapting to mobile video. From Google Video (but not Yahoo!) down to personal Web sites, vide...
View articleYahoo! appears to be stepping up recruiting for its contextual network Read More...
View articleAs the Grey Lady's print sub base erodes, the marketing department is trying to shore it up with an online affinity program. TimesPoints allows prints...
View articleA primer for crafting winning B2B e-mail messages. Read More...
View articleGlobal IntelliSystems is an e-mail marketing service offering an abundance of features, always-there customer service, and affordable pricing. Read Mo...
View articleNew research from SEMPO sheds light on what's happening in the SEM industry, from the size of the industry to key trends that will shape the year ahea...
View articleThe tissue maker will give fans a glimpse into the lives of Olympic moms. Read More...
View articleLonger ads and a desktop campaign management application are two of the latest ideas under Google's microscope. Read More...
View articleRicher audienceintelligence is an important adLab theme. Read More...
View articleIt's been said the Web limits personal contact, but new research finds it enhances relationships and facilitates more personal contact. Read More...
View articleFox News Channel promotes Steinberg to VP of digital media; Tacoda names Bennett Zucker to VP of audience insights; IAB adds 12 members. Read More...
View articleThe toy maker lets users roll-over video elements to get more information about products in the spot. Read More...
View articleI wonder how Amazon.com really feels about the Bill Maher interview with Stephen King that leads off the highlights of " Amazon Fishbowl ." After all,...
View articleNoteworthy from the past couple days... Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel's Reader's Choice Awar...
View articleDo you publish an ad-supported e-mail newsletter and worry about declining delivery rates? Consider this: maybe it's not you Read More...
View articleBacardi is hoping young adults will tune in to all Bacardi, all the time Read More...
View articleThe major online advertiser accused NexTag of copying its creative. Read More...
View articleBrands dedicated to sustainable, long-term growth and profitability must understand whether their own consumers are marketing for or against them. Rea...
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