Competitive SEO: How Far Will You Go?
Search

Competitive SEO: How Far Will You Go?

20y Shari Thurow

Competitive SEO: How Far Will You Go?

Competitive SEO: How Far Will You Go?Teaser: How far will white-hat and black-hat search marketers go to gain top search engine positions? Read More...

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E-Newsletters and the Power of Change
Email

E-Newsletters and the Power of Change

20y Jeanne Jennings

E-Newsletters and the Power of Change

Business goals and readers’ needs aren’t stagnant. Your e-newsletter program shouldn’t be, either. Read More...

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Valentine's Day Boosts Small Businesses
Audience

Valentine's Day Boosts Small Businesses

20y Enid Burns

Valentine's Day Boosts Small Businesses

Mom-and-pop shops utilize e-mail and online marketing campaigns to boost Valentine's Day sales. Read More...

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What Skill Should You Learn Next (and Why)?
Marketing

What Skill Should You Learn Next (and Why)?

20y Gary Stein

What Skill Should You Learn Next (and Why)?

What interactive marketers must know to stay in the game. Read More...

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Breaking Through the Ad Blockers
Marketing

Breaking Through the Ad Blockers

20y Jeremy Lockhorn

Breaking Through the Ad Blockers

Consumers avoid ads, so advertisers invent new kinds of ads to trick viewers into watching. Is that the right approach? Read More...

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Advertisers Extend Super Bowl Buys Online
Media

Advertisers Extend Super Bowl Buys Online

20y Enid Burns

Advertisers Extend Super Bowl Buys Online

The NFL-sanctioned Superbowl.com is awash with cross-media sponsorship deals. Read More...

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AOL to Implement E-mail Certification Program
Media

AOL to Implement E-mail Certification Program

20y Kevin Newcomb

AOL to Implement E-mail Certification Program

Goodmail's CertifiedEmail program is expected to help reduce e-mail fraud and phishing scams targeting AOL members. Read More...

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Execs & Accounts for January 30, 2006
Media

Execs & Accounts for January 30, 2006

20y Zachary Rodgers

Execs & Accounts for January 30, 2006

Did-it hires an SVP of marketing; iCrossing names a client services director; Goodyear taps McCann Erickson for digital and print advertising. Read Mo...

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What's the Domain Threshold?
Media

What's the Domain Threshold?

20y Enid Burns

What's the Domain Threshold?

A reader called in and asked if there was any research I've come across that determines the maximum length a URL can still be typed in by a user Read ...

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Scribner's Very Comprehensive Online Book Campaign
Media

Scribner's Very Comprehensive Online Book Campaign

20y Rebecca Lieb

Scribner's Very Comprehensive Online Book Campaign

Scribner tapped LevelTen Design to create an awarness campaign for Prayers for the Assassin by Robert Ferrigno, which publishes February 21 Read More...

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Where Athletic Footwear Meets J-Pop Kitsch
Media

Where Athletic Footwear Meets J-Pop Kitsch

20y Zachary Rodgers

Where Athletic Footwear Meets J-Pop Kitsch

Lovely Football 's already going down as one of the best new instances of that rare breed of interactive deployment whose form suits the best function...

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Of course...
Media

Of course...

20y Pamela Parker

Of course...

From a NYT story (free reg.) about the rookie in charge of Anheuser-Busch's Super Bowl ad strategy: Ms Read More...

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Miller Lite Auctions Dickerson's Delivery Services to Super Bowl Fans
Media

Miller Lite Auctions Dickerson's Delivery Services to Super Bowl Fans

20y Kate Kaye

Miller Lite Auctions Dickerson's Delivery Services...

Super Bowl-centric campaign supports the brew by steering fans to an eBay charity auction. Read More...

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Active Home Web Use by Country, December 2005
Audience

Active Home Web Use by Country, December 2005

20y Enid Burns

Active Home Web Use by Country, December 2005

The global rate of new active home Internet users slowed in December. Read More...

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Digitas Makes Its Numbers Despite Its Troubled Clients
Media

Digitas Makes Its Numbers Despite Its Troubled Clients

20y Rebecca Lieb

Digitas Makes Its Numbers Despite Its Troubled Cli...

The interactive agency announced a 32 percent rise in earnings despite the financial woes of major clients such as GM and Delta. Read More...

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Putting Cookies Into Context
Analytics

Putting Cookies Into Context

20y Jack Aaronson

Putting Cookies Into Context

How to get consumers to stop deleting cookies? Don't explain "how," but rather "what." Read More...

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Execs & Accounts for January 27, 2006
Media

Execs & Accounts for January 27, 2006

20y Zachary Rodgers

Execs & Accounts for January 27, 2006

Avenue A / Razorfish promotes Brown to head West region; OPA hires director of research. Read More...

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Google Radio Ads: Perfect for Podcasts and Offline
Paid Search

Google Radio Ads: Perfect for Podcasts and Offline

20y Kevin Lee

Google Radio Ads: Perfect for Podcasts and Offline

Buying offline media is about to get a lot more interesting. Read More...

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MSN Advertising Up, More Investment Upcoming
Media

MSN Advertising Up, More Investment Upcoming

20y Pamela Parker

MSN Advertising Up, More Investment Upcoming

The company will continue to pour resources into developing its adCenter platform. Read More...

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Mobile Video in Real Time
Marketing

Mobile Video in Real Time

20y Pamela Parker

Mobile Video in Real Time

Beyond digital downloads: a new wave of live mobile TV services is just around the corner. What does it mean for advertisers? Read More...

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WhittmanHart Adds Healthcare Expertise, Tech, with Acquisition
Media

WhittmanHart Adds Healthcare Expertise, Tech, with Acquisition

20y Pamela Parker

WhittmanHart Adds Healthcare Expertise, Tech, with...

The Web developer has purchased Maryland-based Estco.net. Read More...

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Live From Sundance: The Quality Conundrum
Media

Live From Sundance: The Quality Conundrum

20y Ian Schafer

Live From Sundance: The Quality Conundrum

Will advancements in non-streaming video quality mean the death of streaming video? Read More...

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Marketers, Watchdogs Team Up Against E-mail Registry
Media

Marketers, Watchdogs Team Up Against E-mail Registry

20y Kevin Newcomb

Marketers, Watchdogs Team Up Against E-mail Regist...

A coalition of six marketing groups and privacy watchdogs have banded together to raise legal concerns with Utah's Child Protection Registry Act. Read...

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Coming: MSN Spaces Upgrade, With PPC Ads
Media

Coming: MSN Spaces Upgrade, With PPC Ads

20y Zachary Rodgers

Coming: MSN Spaces Upgrade, With PPC Ads

Post updated with new information. Rumors are flying that Microsoft will soon unveil a big revamp of MSN Spaces, and the changes include letting blogg...

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Pontiac: Google Us
Media

Pontiac: Google Us

20y Zachary Rodgers

Pontiac: Google Us

Dealers no longer expect car shoppers to come to the lot with open, malleable minds Read More...

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IAB - The "Unknown Authority"
Media

IAB - The "Unknown Authority"

20y Rebecca Lieb

IAB - The "Unknown Authority"

We know -- stuff happens Read More

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Use AIM to Plan Travel
Media

Use AIM to Plan Travel

20y Enid Burns

Use AIM to Plan Travel

Travel aggregator Kayak made a few changes to get noticed by hopeful travelers Read More...

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