Search Records and the Feds
Media

Search Records and the Feds

20y Pamela Parker

Search Records and the Feds

Danny Sullivan and the Search Engine Watch team have some great posts about Google's resistance to federal demands for search resords Read More...

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Whose Idea Was That Ad?
Media

Whose Idea Was That Ad?

20y Dorian Sweet

Whose Idea Was That Ad?

Is advertising becoming democratized by online? Have we gone to far? Read More...

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Execs & Accounts for January 20, 2006
Media

Execs & Accounts for January 20, 2006

20y Zachary Rodgers

Execs & Accounts for January 20, 2006

Ed Keller founds new word of mouth firm; The Boston Globe names a head of strategic planning; Jets tap AKQA. Read More...

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Tribal DDB Chicago Snatches Creative Director from Fallon
Media

Tribal DDB Chicago Snatches Creative Director from Fallon

20y Pamela Parker

Tribal DDB Chicago Snatches Creative Director from...

The interactive creative director behind BMWFilms.com jumps to a new agency. Read More...

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MSN Names Ad Partner for Live Streaming Events
Media

MSN Names Ad Partner for Live Streaming Events

20y Zachary Rodgers

MSN Names Ad Partner for Live Streaming Events

Microsoft tapped Lightningcast to handle video ad management for MSN Video's real-time events. Read More...

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Search Ad Auction Models Flawed, Economists Say
Media

Search Ad Auction Models Flawed, Economists Say

20y Kevin Newcomb

Search Ad Auction Models Flawed, Economists Say

Research from Stanford Business School finds current auction models at Google and Yahoo! lead to volatility, large resource requirements, and higher c...

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TV and Interactive: Where's the Missing Link?
Marketing

TV and Interactive: Where's the Missing Link?

20y Rebecca Lieb

TV and Interactive: Where's the Missing Link?

The race to invent TV for the Web is more exciting to watch than anything that's been broadcast on real TV in a long, long time. Read More...

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Ten E-Business Proverbs for 2006, Part 1
Analytics

Ten E-Business Proverbs for 2006, Part 1

20y Bryan Eisenberg

Ten E-Business Proverbs for 2006, Part 1

Tips for sustaining (or increasing) your Web site's momentum. Part one of two. Read More...

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Strategies for Yahoo!’s Shorter Descriptions
Paid Search

Strategies for Yahoo!’s Shorter Descriptions

20y Kevin Lee

Strategies for Yahoo!’s Shorter Descriptions

Yahoo! reduced search ad copy to just 70 characters. How should you handle your campaigns going forward? Read More...

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FTC Offers Glimpse into Review Direction at WOMMA Conference
Media

FTC Offers Glimpse into Review Direction at WOMMA Conference

20y Kate Kaye

FTC Offers Glimpse into Review Direction at WOMMA ...

UPDATED & CORRECTED : An FTC official praises efforts toward industry self-regulation and the disclosure of word-of-mouth practices. Read More...

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Amazon Tidbit
Media

Amazon Tidbit

20y Pamela Parker

Amazon Tidbit

I got Amazon.com on the phone to ask a few more questions about their "Amazon Fishbowl with Bill Maher" broadband video program, and an interesting ti...

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Audible Debuts Wordcast
Media

Audible Debuts Wordcast

20y Pamela Parker

Audible Debuts Wordcast

Audible is officially debuting Wordcast , the podcast ad-insertion and measurement service it announced back in November Read More...

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Ad Blocking in Firefox
Media

Ad Blocking in Firefox

20y Zachary Rodgers

Ad Blocking in Firefox

Check out the Adblock Firefox extension Read More

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Sundance Shorts Online
Media

Sundance Shorts Online

20y Zachary Rodgers

Sundance Shorts Online

Sundance starts today, and the festival is reprising and expanding its online streaming of films and behind the scenes footage Read More...

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Google's Non-Evil Stance on Privacy & Democracy
Media

Google's Non-Evil Stance on Privacy & Democracy

20y Rebecca Lieb

Google's Non-Evil Stance on Privacy & Democracy

Google's refusal to hand over aggregate search information to the Bush administration -- while the other major engines reportedly have -- is zinging t...

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More Reality, Less TV
Media

More Reality, Less TV

20y Tessa Wegert

More Reality, Less TV

A new product makes celebrities, spokespersons, and personalities more real -- and more online. Read More...

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Podcast Ad Networks Launch
Media

Podcast Ad Networks Launch

20y Kevin Newcomb

Podcast Ad Networks Launch

Kiptronic and Podtrac have separately launched platforms to connect advertisers with podcast creators. Read More...

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Building Feature Film Buzz Online
Ad Industry Metrics

Building Feature Film Buzz Online

20y Enid Burns

Building Feature Film Buzz Online

Four weeks out is the best time for a theatrical release campaign to capture a movie-going audience. Read More...

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Wal-Mart Taps Online Advocate Julie Roehm
Media

Wal-Mart Taps Online Advocate Julie Roehm

20y Enid Burns

Wal-Mart Taps Online Advocate Julie Roehm

Roehm is headed to Wal-Mart, after overseeing pioneering interactive work at DaimlerChrysler. Read More...

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Informz
Email

Informz

20y Team ClickZ

Informz

Informz is an online marketing communications company providing tools for e-mail marketing and other online marketing tactics. Read More...

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OptinBuilders
Email

OptinBuilders

20y Team ClickZ

OptinBuilders

OptinBuilders offers e-mail, phone, and fax append and reverse append. Read More...

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Local Opportunity Is Calling
Local

Local Opportunity Is Calling

20y Phil Stelter

Local Opportunity Is Calling

For those who can stay on top of the dizzying array of pay-per-call products, golden opportunities will come calling. Read More...

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Amazon to Develop Online Talk Show
Media

Amazon to Develop Online Talk Show

20y Pamela Parker

Amazon to Develop Online Talk Show

UPDATE: "Amazon Fishbowl" will showcase the authors and artists behind its books, videos and music products. It's just the first of several 12-episode...

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Where the New Consumers Are
Actionable Analysis

Where the New Consumers Are

20y Heidi Cohen

Where the New Consumers Are

How to cost-effectively expand your customer base. Read More

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Pherotones - The Killer Marketing App?
Media

Pherotones - The Killer Marketing App?

20y Rebecca Lieb

Pherotones - The Killer Marketing App?

If only I believed they really existed! Someone's put up a site called Pherotones.com which purports to sell (only it doesn't sell, really) "the ringt...

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Branding the Chinese Internet Police
Media

Branding the Chinese Internet Police

21y Zachary Rodgers

Branding the Chinese Internet Police

Meet JingJing and Chacha, the adorably cute new faces of the Chinese Internet Police! Visitors to the main portals of Shenzhen city, Guangdong see the...

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The Great Behavioral Divide
Data insights

The Great Behavioral Divide

21y Andy Chen

The Great Behavioral Divide

It's the age of online behavioral segmentation and targeting. Does gender still matter? Read More...

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