I wrote today about execs jumping to the word of mouth marketing space, saying it was an indicator of something exciting going on Read More...
View articleThree execs jump to word-of-mouth jobs. Why? Read More
View articleDDB builds a site designed to replicate the experience of segregation for both whites and blacks. Read More...
View articleMaking sense of the current state of digital video sales and distribution. Read More...
View articleSEMPO estimates North American SEM spending was $5.75 billion in 2005 Read More...
View articleFour areas of interactive marketing that will change and offer you opportunities to increase ROI. Read More...
View articleThe theme park giant is also putting its creative and media accounts under review, now held by Detroit-based W.B. Doner and Co. Read More...
View articleDecember closed the book on a year with a significant increase in the number of targeted attacks on businesses and organizations. Read More...
View articleGannett appoints digital head; Odeo hires a VP of product and marketing; Fallon hires Tierney away from CPB; and R/GA names a client services director...
View articleThe software giant aims to show it's serious about participating in the future of digital advertising. Read More...
View articleCan your online ad be nominated for a Spammie? Read More
View articleThe Publicis siblings will focus on ideas that will work in multiple media for clients like GM and Dow. Read More...
View articleThe experiment is another sign of how the search giant plans to court locally focused advertisers. Read More...
View articleAn executive crash course in Web analytics. Third of a six-part series. Read More...
View articleA new patent application for "call-on-select" functionality indicates Google's plans to extend its click-to-call tests to mobile phones. Read More...
View articleAmong them is Chris Colburn, now elevated to worldwide creative director. Read More...
View articleSuch is customer service in the new digital age of transparency that Random House is offering refunds on "A Million Little Pieces" to people who purch...
View articleA WSJ.com piece (subscription only) today has a great sentence about how the carmaker's marketers are trying to inspire passion for their vehicles: If...
View articleFHM advertised its November special issue in the first-person shooter Counterstrike. How did gamers react? Read More...
View articleThe acquisition is the latest in a string of moves to build up AOL's video search capabilities. Read More...
View articleMernit goes to Yahoo!; ID Society creates new Armani site; Video ad network InStream hires Bill Jennings. Read More...
View articleThis is an investment in not only a company but also an important growth area of the online advertising marketplace. Read More...
View articleUPDATED: Forbes.com's president and CEO takes the helm of the trade group's board. Read More...
View articleA new survey shows people prefer to watch ads on free video rather than paying for access, opening up the possibility of ad support for the content no...
View articleUnivision Online taps Revenue Science to enable behavioral targeting. Read More...
View articleCustomer satisfaction among online shoppers slid four points between spring and the end of the year. Read More...
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