Back Into Pajamas
Media

Back Into Pajamas

21y Rebecca Lieb

Back Into Pajamas

They wore the corporate name for a little over a week, but newly launched blog and news network Open Source Media (OSM) has slipped back into its paja...

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Buying and Selling Ads Based on Performance
Media

Buying and Selling Ads Based on Performance

21y Hollis Thomases

Buying and Selling Ads Based on Performance

Yield Manager: the Ginsu knife of ad servers? Read More...

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RSS on the Rise
Marketing

RSS on the Rise

21y Mark Kingdon

RSS on the Rise

There's no end of ideas when it comes to combining RSS with marketing. Read More...

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E-Newsletters Must Survive the Preview Pane
Ad Industry Metrics

E-Newsletters Must Survive the Preview Pane

21y Enid Burns

E-Newsletters Must Survive the Preview Pane

About half of all B2B newsletters are read in the preview pane. That leaves below-the-fold content at risk for the trash. Read More...

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Gamers OK With Relevant Ads
Media

Gamers OK With Relevant Ads

21y Kevin Newcomb

Gamers OK With Relevant Ads

In-game ads that enhance the game's alternate reality are tolerated -- and even welcomed -- by gamers, an MEC study found. Read More...

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AOL's Traffic Engine, AIM, is Revamped
Media

AOL's Traffic Engine, AIM, is Revamped

21y Zachary Rodgers

AOL's Traffic Engine, AIM, is Revamped

AIM Triton plays up the IM client's strength as a driver of traffic across the whole network. Read More...

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Smash Your Vision Statement!
Marketing

Smash Your Vision Statement!

21y Martin Lindstrom

Smash Your Vision Statement!

Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean some...

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Parade Adds Online Rewards
Media

Parade Adds Online Rewards

21y Kevin Newcomb

Parade Adds Online Rewards

Visitors will get points for spending time with advertisers' brands. Read More...

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Welcome to the Party, Google
Analytics

Welcome to the Party, Google

21y Jason Burby

Welcome to the Party, Google

Google's joined the Web analytics party with Google Analytics. Why it may succeed -- or struggle. Read More...

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PlanetOut to Distribute Q Television Video
Media

PlanetOut to Distribute Q Television Video

21y Pamela Parker

PlanetOut to Distribute Q Television Video

The gay and lesbian media player wants to boost video ad inventory. Read More...

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Brightcove's Hat Trick: Dollars, Distribution, and Diller
Media

Brightcove's Hat Trick: Dollars, Distribution, and Diller

21y Kevin Newcomb

Brightcove's Hat Trick: Dollars, Distribution, and...

The Internet TV player scored a distribution deal with AOL, along with a round of funding from some top portals. Read More...

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Lime Media
Media

Lime Media

21y Zachary Rodgers

Lime Media

Saul Hansell at the Times gives some ink to Lime, the eco-aware and personal growth-oriented multi-platform media play that's backed by Steve Case of ...

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TiVO, iPod Hook Up
Media

TiVO, iPod Hook Up

21y Rebecca Lieb

TiVO, iPod Hook Up

This (subscription required) should move some holiday hardware. The Wall Street Journal reports TiVo plans to enable transfers of recorded programming...

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The Legality of Links
Email

The Legality of Links

21y Jeanne Jennings

The Legality of Links

Could links in your e-mail newsletter become a legal issue for your business? Read More...

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An Offline M&Ms Comic Gets an Online Treatment
Media

An Offline M&Ms Comic Gets an Online Treatment

21y Kevin Newcomb

An Offline M&Ms Comic Gets an Online Treatment

A multichannel promotion brings M&Ms Minis to life in comic-book style. Read More...

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Internet Ad Revenues Exceed $3B/Quarter
Media

Internet Ad Revenues Exceed $3B/Quarter

21y Pamela Parker

Internet Ad Revenues Exceed $3B/Quarter

The IAB and PwC report shows the highest quarterly revenue to date. Read More...

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Livedoor Acquires U.S. SEM Firm
Media

Livedoor Acquires U.S. SEM Firm

21y Kevin Newcomb

Livedoor Acquires U.S. SEM Firm

The Japanese Internet player makes another move in the U.S. search space by acquiring the parent of 360i and SearchIgnite. Read More...

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Web Site Usability and SEO
Search

Web Site Usability and SEO

21y Shari Thurow

Web Site Usability and SEO

Why do usability professionals still not comprehend SEM and SEO? Read More...

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Execs & Accounts for November 21, 2005
Media

Execs & Accounts for November 21, 2005

21y Zachary Rodgers

Execs & Accounts for November 21, 2005

Organic rehires Kim as strategy veep; SI promotes Price to head digital division; AOL's Thompson goes to Facebook. Read More...

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Google Allows Separate Bidding on Search, Contextual Ads
Media

Google Allows Separate Bidding on Search, Contextual Ads

21y Zachary Rodgers

Google Allows Separate Bidding on Search, Contextu...

Marketers have long wanted to bid separately for ads running on Google's contextual and search networks. Read More...

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No Blogs Next Year
Marketing

No Blogs Next Year

21y Gary Stein

No Blogs Next Year

By the end of 2006, hardly anyone will read blogs anymore. Read More

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What MySpace Means for Marketers
Media

What MySpace Means for Marketers

21y Zachary Rodgers

What MySpace Means for Marketers

What a dozen branded profiles reveal about this monster of youth media. Read More...

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Will AJAX Scrub IAB Impression Guidelines?
Marketing

Will AJAX Scrub IAB Impression Guidelines?

21y Eric Picard

Will AJAX Scrub IAB Impression Guidelines?

Digital advertising changes incredibly fast. Has AJAX already made the IAB's impression guidelines obsolete? Read More...

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Search Usage Spikes As A Daily Online Habit
Audience

Search Usage Spikes As A Daily Online Habit

21y Enid Burns

Search Usage Spikes As A Daily Online Habit

The use of search grows as technology improves search engines and Internet access. Read More...

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Talking Frogs Review Sites
Media

Talking Frogs Review Sites

21y Rebecca Lieb

Talking Frogs Review Sites

What do talking frogs think of the Ticketmaster.com Web site? Wonder no more -- click here to find out just why they don't like it Read More...

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First Seven Minutes of "Narnia" Coming Next Week
Media

First Seven Minutes of "Narnia" Coming Next Week

21y Rebecca Lieb

First Seven Minutes of "Narnia" Coming Next Week

Narnia , Dinsey's holiday season blockbuster, will make a sneak peek available next week Read More...

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Marketing in the 313
Media

Marketing in the 313

21y Enid Burns

Marketing in the 313

A group of marketers in the Detroit metro area came together to form 313 Digital Read More...

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