Web Analytics Lessons From Arthur Nielsen
Analytics

Web Analytics Lessons From Arthur Nielsen

21y Neil Mason

Web Analytics Lessons From Arthur Nielsen

Five tips for Web analysts who seek mindshare within their own organizations. Read More...

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Coming to Grips With Google Analytics
Media

Coming to Grips With Google Analytics

21y Pete Lerma

Coming to Grips With Google Analytics

It's Google and it's free. But is Google Analytics the right choice for your business? Read More...

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Local.com Adds Local Shopping Links
Media

Local.com Adds Local Shopping Links

21y Kevin Newcomb

Local.com Adds Local Shopping Links

ShopLocal's online circulars will be featured in relevant local search results. Read More...

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'Tis the Season of Brand Emotion. Are You Listening?
Marketing

'Tis the Season of Brand Emotion. Are You Listening?

21y Pete Blackshaw

'Tis the Season of Brand Emotion. Are You Listenin...

How well do you understand consumer emotions? Read More...

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Marchex Adds Pay-Per-Call
Media

Marchex Adds Pay-Per-Call

21y Zachary Rodgers

Marchex Adds Pay-Per-Call

The pay-per-call news continues to flow Read More

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Nokia's Blog Strategy for the N90
Media

Nokia's Blog Strategy for the N90

21y Pamela Parker

Nokia's Blog Strategy for the N90

Nokia has launched a "blogger relations" blog aimed at getting out info about its new N90 phone, which offers advanced photography options (including ...

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Taxi-ing to Mobile Advertising's Future
Media

Taxi-ing to Mobile Advertising's Future

21y Pamela Parker

Taxi-ing to Mobile Advertising's Future

Ever wished you could go online while stuck in traffic -- or imagined the untapped potential of reaching an interactive audience in transit? If so, yo...

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Disney to Send "Narnia" Clips to iPods
Media

Disney to Send "Narnia" Clips to iPods

21y Kevin Newcomb

Disney to Send "Narnia" Clips to iPods

Fans can sign up to receive video content from "The Lion, The Witch and The Wardrobe" directly on their PCs and video-enabled iPods. Read More...

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Tag Sales Move Online
Audience

Tag Sales Move Online

21y Enid Burns

Tag Sales Move Online

More and more Internet users sell goods on online classified ad and auction sites. Read More...

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TiVo Developing Ad Search Capability
Media

TiVo Developing Ad Search Capability

21y Kevin Newcomb

TiVo Developing Ad Search Capability

A new feature expected in the spring will allow viewers to search for TV ads by category and keywords. Read More...

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Execs & Accounts for November 28, 2005
Media

Execs & Accounts for November 28, 2005

21y Zachary Rodgers

Execs & Accounts for November 28, 2005

AKQA hires Krivin as client services director; Fallon work for Sony called off; Brooklyn agencies build a viral site for 2006 film "Pulse." Read More...

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New Firm to Consolidate Local Media Buys
Media

New Firm to Consolidate Local Media Buys

21y Zachary Rodgers

New Firm to Consolidate Local Media Buys

Centro wants to be the place to go for local media buys online. It's already secured nearly ten million in commitments for 2006. Read More...

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Watch Your Step: Seven E-Mail Landmines
Email

Watch Your Step: Seven E-Mail Landmines

21y Jeanniey Mullen

Watch Your Step: Seven E-Mail Landmines

Landmines cause e-mail programs to blow up. What they are... and how to avoid them. Read More...

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Direct Revenue Dons White Hat with New Network Plans
Media

Direct Revenue Dons White Hat with New Network Plans

21y Pamela Parker

Direct Revenue Dons White Hat with New Network Pla...

The new, as yet unnamed network, will display ads on Web pages rather than in pop-ups. Read More...

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Relax. It's Only Interactive
Marketing

Relax. It's Only Interactive

21y Sean Carton

Relax. It's Only Interactive

What is it about online that still makes traditional marketers break out in hives? Read More...

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AdWords vs. adCenter: The Personalization Factor
Search

AdWords vs. adCenter: The Personalization Factor

21y Mike Grehan

AdWords vs. adCenter: The Personalization Factor

In Shanghai, Mike finds what may be Google's Achilles heel. Read More...

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The Web Is the Eye of Hurricane Relief
Audience

The Web Is the Eye of Hurricane Relief

21y Rebecca Lieb

The Web Is the Eye of Hurricane Relief

Following the Gulf Coast hurricanes, online donations spiked -- as did the use of alternative news sources. Read More...

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Thanks, Readers
Media

Thanks, Readers

21y Pamela Parker

Thanks, Readers

The U.S.-based crew at ClickZ will be taking a break for the Thanksgiving holiday, so you won't see posts or news out of us for the next few days Read...

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Lycos Launches Sweeps to Populate Planet
Media

Lycos Launches Sweeps to Populate Planet

21y Rebecca Lieb

Lycos Launches Sweeps to Populate Planet

Since last month's launch of Lycos Planet, a social networking plus tools play, the company claims a Planet is currently created every 30 seconds by U...

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Timberland Sets Up Camp for Black Friday
Media

Timberland Sets Up Camp for Black Friday

21y Enid Burns

Timberland Sets Up Camp for Black Friday

Timberland tested its site to optimize it for Black Friday, and will continue to adapt it throughout the holiday shopping season. Read More...

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Targeting Behavior, Maslow's Way
Data insights

Targeting Behavior, Maslow's Way

21y Andy Chen

Targeting Behavior, Maslow's Way

What would Abraham Maslow say about behavioral targeting? Read More...

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Execs & Accounts for November 23, 2005
Media

Execs & Accounts for November 23, 2005

21y Zachary Rodgers

Execs & Accounts for November 23, 2005

Epsilon Interactive adds travel clients; WDDG to relaunch Wrigley's Candystand.com. Read More...

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Understand SpamAssassin for Better Delivery Rates
Email

Understand SpamAssassin for Better Delivery Rates

21y Kirill Popov and Loren McDonald

Understand SpamAssassin for Better Delivery Rates

A peak into how SpamAssassin works, and how to test e-mail before you send. Read More...

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Keyword Prices Rise to the Holiday Occasion
Media

Keyword Prices Rise to the Holiday Occasion

21y Zachary Rodgers

Keyword Prices Rise to the Holiday Occasion

Separate research from DoubleClick and SEMphonic see marketers putting a few extra pennies in the engines' hat. Read More...

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Ad-Supported Podcasting: Good Start, But There's More
Marketing

Ad-Supported Podcasting: Good Start, But There's More

21y Dave Evans

Ad-Supported Podcasting: Good Start, But There's M...

If a podcast sponsorship and similar embedded advertising is good, what's better? Read More...

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Google Tests Pay-Per-Call Ads
Media

Google Tests Pay-Per-Call Ads

21y Zachary Rodgers

Google Tests Pay-Per-Call Ads

The search company's ads break the sound barrier. Read More

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A Well-Balanced Linking Strategy
Search

A Well-Balanced Linking Strategy

21y P.J. Fusco

A Well-Balanced Linking Strategy

The tools, and the strategies, for successful link building. Read More...

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