10 tricks to enhance a mobile email marketing campaign
Insights

10 tricks to enhance a mobile email marketing campaign

12y Lucy Smeddle

10 tricks to enhance a mobile email marketing camp...

The incredible rise of mobile devices means more people than ever are checking emails on their smartphones and tablets. Check out this infographic fro...

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New OnePiece campaign encourages customers to share and save
Acquisition

New OnePiece campaign encourages customers to share and save

12y Lucy Smeddle

New OnePiece campaign encourages customers to shar...

An inspired new #HackTheSale promotion from Norwegian retail company OnePiece is encouraging social media fans to exclaim their love of onesies to the...

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Team behind the Digital Marketing Show to hold new 'Content Masterclass'
Events & Awards

Team behind the Digital Marketing Show to hold new 'Content Masterclass'

12y Lucy Smeddle

Team behind the Digital Marketing Show to hold new...

A new one-day intensive masterclass aimed at digital marketing professionals looking to enhance their content marketing skills is to take place in May...

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New Feel Unique app lets Facebook fans design their own t-shirts
Acquisition

New Feel Unique app lets Facebook fans design their own t-shirts

12y Lucy Smeddle

New Feel Unique app lets Facebook fans design thei...

A new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new ...

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New innovative video platform Moovd transforms words into animation
Disruptive MarTech

New innovative video platform Moovd transforms words into animation

12y Lucy Smeddle

New innovative video platform Moovd transforms wor...

As the importance of content marketing sets to increase exponentially over the next few years, many companies are seeking to capture the attention of ...

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Desktop traffic to be overtaken by mobile and tablet by July 2014
Insights

Desktop traffic to be overtaken by mobile and tablet by July 2014

12y Lucy Smeddle

Desktop traffic to be overtaken by mobile and tabl...

New data from Intelligent Positioning has revealed some interesting insights regarding the growing importance of mobile and tablet traffic and the dec...

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Millennials increasingly open to branded social media content
Insights

Millennials increasingly open to branded social media content

12y Lucy Smeddle

Millennials increasingly open to branded social me...

Companies looking to tap into the most social demographic in the world may be pleased to hear that the age-group is becoming increasingly responsive t...

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Importance of branded apps exemplified in success of Volkswagen gaming app
Acquisition

Importance of branded apps exemplified in success of Volkswagen gaming app

12y Lucy Smeddle

Importance of branded apps exemplified in success ...

Volkswagen Group’s latest racing experience app, Sports Car Challenge 2, has achieved an impressive 1m global downloads in only 10 weeks, delivering 5...

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Q4 2013 recorded the highest search advertising spend in history
Insights

Q4 2013 recorded the highest search advertising spend in history

12y Lucy Smeddle

Q4 2013 recorded the highest search advertising sp...

The final quarter of 2013 was the biggest in paid search advertising history according to the latest global data from digital marketing technology lea...

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Digital marketing landscape to transform in 2014
Insights

Digital marketing landscape to transform in 2014

12y Lucy Smeddle

Digital marketing landscape to transform in 2014

Bolstered by content marketing, advertising, big data and mobile marketing, experts explore what the next 12 months will look like for the digital mar...

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Devil's Due possessed baby prankvertisement goes viral
Acquisition

Devil's Due possessed baby prankvertisement goes viral

12y Lucy Smeddle

Devil's Due possessed baby prankvertisement goes v...

Though critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil's Due has proved tha...

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BrandIndex reveals the most popular US brands of 2013
Insights

BrandIndex reveals the most popular US brands of 2013

12y Lucy Smeddle

BrandIndex reveals the most popular US brands of 2...

It's a long hard battle to the top, but Amazon.com pulled it off to be awarded the most popular kid in class, beating digital giants such as Netflix, ...

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If Google was a real person, they'd look something like this...
Video

If Google was a real person, they'd look something like this...

12y Lucy Smeddle

If Google was a real person, they'd look something...

In need of some light, digitally inspired relief today? Check out this brilliant new video created by the guys at College Humor, which explores exactl...

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HBO airs new Girls episodes on YouTube in a bid to draw in younger audiences
Acquisition

HBO airs new Girls episodes on YouTube in a bid to draw in younger audience...

12y Lucy Smeddle

HBO airs new Girls episodes on YouTube in a bid to...

US television network HBO has reportedly made the bold decision to air the much anticipated first two episodes of the new season of Girls, its popular...

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Online fashion retailer ASOS records a 38% leap in sales
Insights

Online fashion retailer ASOS records a 38% leap in sales

12y Lucy Smeddle

Online fashion retailer ASOS records a 38% leap in...

It definitely looks like it pays to stay purely digital these days, as the innovative minds behind ASOS continue to defy high-street tradition to ensu...

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Apple takes inspiration from Dead Poets Society for new iPad Air ad
Acquisition

Apple takes inspiration from Dead Poets Society for new iPad Air ad

12y Lucy Smeddle

Apple takes inspiration from Dead Poets Society fo...

A classic scene from the coming-of-age American movie, which sees Robin Williams recite a moving Walt Whitman poem, has been used as the voice-over fo...

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Nearly half of all online adults embracing multiple social media sites
Headline News

Nearly half of all online adults embracing multiple social media sites

12y Lucy Smeddle

Nearly half of all online adults embracing multipl...

New research from Pew Internet has revealed the growing extent to which adults are now diversifying their online presence. According to the data, 73% ...

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Hotel chain utilises new digital advertising platform to great success
Disruptive MarTech

Hotel chain utilises new digital advertising platform to great success

12y Lucy Smeddle

Hotel chain utilises new digital advertising platf...

Choice Hotels International reportedly achieved a ROAS of 2,106% by utilising a new RTB platform from Rocket Fuel, as the hotel reservations market ap...

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Most desired digital marketing skills of 2014 revealed
Insights

Most desired digital marketing skills of 2014 revealed

12y Lucy Smeddle

Most desired digital marketing skills of 2014 reve...

As one of the fastest growing industries in the world, the skills associated with a successful digital marketing career are always changing. Check out...

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UK CBA with text messages, favouring instant messaging apps instead
Insights

UK CBA with text messages, favouring instant messaging apps instead

12y Lucy Smeddle

UK CBA with text messages, favouring instant messa...

According to new data from Deloitte, the number of text messages being sent in the UK is at an all-time low, as free instant message apps such as What...

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Video: Digital Insights – Part 8
Video

Video: Digital Insights – Part 8

12y Lucy Smeddle

Video: Digital Insights – Part 8

In our latest three video interviews with industry experts, Lucy chats to Alex Kozloff, Head of Mobile at IAB, Louis Warner, CEO of startup media publ...

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Pure London to hold ecommerce seminars for savvy fashion retailers
Events & Awards

Pure London to hold ecommerce seminars for savvy fashion retailers

12y Lucy Smeddle

Pure London to hold ecommerce seminars for savvy f...

Shops and boutiques looking to jump aboard the digital revolution may be excited to hear that UK fashion trade show, Pure London, will be offering a n...

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UK ad spend rises at fastest rate in 3 years
Headline News

UK ad spend rises at fastest rate in 3 years

12y Lucy Smeddle

UK ad spend rises at fastest rate in 3 years

Bolstered by massive online investments, a strong quarterly performance from the UK advertising sector has caused the experts at Warc to revise their ...

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What does 2014 have in store for content marketing?
Insights

What does 2014 have in store for content marketing?

12y Lucy Smeddle

What does 2014 have in store for content marketing...

With more than 75% of companies currently investing in content marketing and even more due to take advantage of what it can offer in the next 12 mont...

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Video: Digital Insights – Part 7
Video

Video: Digital Insights – Part 7

12y Lucy Smeddle

Video: Digital Insights – Part 7

In this latest episode of our popular Digital Insights series, which sees Lucy chat to top digital marketing experts at the recent Digital Marketing S...

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Is Jelly the next Google? New image-based Q&A app launched by Twitter co-founder
Disruptive MarTech

Is Jelly the next Google? New image-based Q&A app launched by Twitter c...

12y Lucy Smeddle

Is Jelly the next Google? New image-based Q&A ...

Too lazy to type a full question into the Google search bar? Not to worry folks, because Biz Stone, one of the original creators of microblogging site...

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SMX London 2014
Events & Awards

SMX London 2014

12y Lucy Smeddle

SMX London 2014

Experts in search engine marketing will be gathering together in May to attend the next Search Marketing Expo 2014, which will see them discuss all th...

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