Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleFacebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...
View articleChina's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
View articleTwitter's "pinned tweets" will roll out for free to select high-profile users. Read More...
View articleShares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Read More...
View articleThe most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your conten...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleFormer NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleFoursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...
View articleA recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purcha...
View articlePandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business ...
View articleFacebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleFacebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and c...
View articleAfter running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...
View articleA recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....
View articleIn an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user expe...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
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