SC Johnson and Omnicom Show How Glade Turned an Influencer Into a Shoppable Campaign
Event Insights

SC Johnson and Omnicom Show How Glade Turned an Influencer Into a Shoppable...

10m ClickZ

SC Johnson and Omnicom Show How Glade Turned an In...

Tom Ashby, Global Lead, Media Services at WFA, chairs this track and introduced the session. Then Sophie Maxwell, Head of eCommerce at SC Johnson, and...

View article
Profitero's Andrew Pearl Argues Retail Media ROI Starts on the Digital Shelf
Event Insights

Profitero's Andrew Pearl Argues Retail Media ROI Starts on the Digital Shel...

10m ClickZ

Profitero's Andrew Pearl Argues Retail Media ROI S...

Retail media conversations tend to focus on where an ad runs. Andrew Pearl, VP Industry Insights at Profitero, made the opposite case at Retail Media ...

View article
Co-op's Dean Harris Explains How Convenience Media Built Its Own Category
Event Insights

Co-op's Dean Harris Explains How Convenience Media Built Its Own Category

10m ClickZ

Co-op's Dean Harris Explains How Convenience Media...

In early 2023, retail media was forecast to grow at 15 percent year on year. Co-op’s own internal projections came in at less than half that fig...

View article
Epsilon's Leila Sheridan Makes the Case for Brand and Performance Working as One
Event Insights

Epsilon's Leila Sheridan Makes the Case for Brand and Performance Working a...

10m ClickZ

Epsilon's Leila Sheridan Makes the Case for Brand ...

Leila Sheridan is Head of Demand, Retail Media at Epsilon, and she came with a clear message: retail media has asked marketers to pick a side for too ...

View article
OBI's Patricia Grundmann Shows How CRM Data Repositioned a Premium Bathroom Brand
Event Insights

OBI's Patricia Grundmann Shows How CRM Data Repositioned a Premium Bathroom...

10m ClickZ

OBI's Patricia Grundmann Shows How CRM Data Reposi...

OBI is a European home and garden retailer with a 55-year heritage across 10 countries and 642 stores. Retail media has been one of its four core stra...

View article
1 3 4 5