Shopping for a Software Solution, Part 1: Statistical Analysis
Analytics

Shopping for a Software Solution, Part 1: Statistical Analysis

22y Brian Teasley

Shopping for a Software Solution, Part 1: Statisti...

Shopping for an analytics software solution? Options, advice, and recommendations. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 3: Customer ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part three ...

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Getting Your Data Into Shape
Analytics

Getting Your Data Into Shape

22y Brian Teasley

Getting Your Data Into Shape

Is your data in the most conducive format for use? Two case studies to help firm up your data. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part two of...

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Google AdWords as a Research Tool and Focus Group
Analytics

Google AdWords as a Research Tool and Focus Group

22y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Gene...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of...

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What Are Your Best Customers Doing on Your Web Site?
Analytics

What Are Your Best Customers Doing on Your Web Site?

22y Brian Teasley

What Are Your Best Customers Doing on Your Web Sit...

Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Read More...

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Capitalize on Your Investment in Analytics
Analytics

Capitalize on Your Investment in Analytics

22y Jason Burby

Capitalize on Your Investment in Analytics

What good is analytics data unless it improves your site? Read More...

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Quality Time
Analytics

Quality Time

22y Brian Teasley

Quality Time

The average time spent on many sites is a critical, and overlooked, metric. Read More...

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The Give and Take of "Agenda Blending"
Analytics

The Give and Take of "Agenda Blending"

22y Jason Burby

The Give and Take of "Agenda Blending"

How to use analytics to ensure your site meets visitors' needs -- and your own. Read More...

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Using What You've Got
Analytics

Using What You've Got

22y Brian Teasley

Using What You've Got

Strut your stuff. Your data capabilities are probably more whiz-bang than you think. Read More...

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Don't Get Blown Off Course With Poor Analytics Data
Analytics

Don't Get Blown Off Course With Poor Analytics Data

22y Jason Burby

Don't Get Blown Off Course With Poor Analytics Dat...

The numbers don't lie (unless, of course, your tracking tool is misconfigured). Time for an accuracy audit. Read More...

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How to Calculate Lifetime Customer Value
Analytics

How to Calculate Lifetime Customer Value

22y Melaney Smith

How to Calculate Lifetime Customer Value

Yes, you can calculate lifetime customer value! These no-more-excuses tips make the process as painless as possible. Read More...

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Meaningful Metrics: Collect What Counts
Analytics

Meaningful Metrics: Collect What Counts

22y Jason Burby

Meaningful Metrics: Collect What Counts

How to choose analytics data to quickly improve site performance. Read More...

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What Should You Spend to Acquire a Customer?
Analytics

What Should You Spend to Acquire a Customer?

22y Melaney Smith

What Should You Spend to Acquire a Customer?

What are your options when no financial data are unavailable, time's scarce, and top-level support is nonexistent? Read More...

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Beginner's Guide to Segmentation Analysis
Analytics

Beginner's Guide to Segmentation Analysis

22y Jason Burby

Beginner's Guide to Segmentation Analysis

You don't have to be Amazon to impress visitors and score business. A little segmentation goes a long way. Read More...

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Customers: Not What, But Why
Analytics

Customers: Not What, But Why

22y Melaney Smith

Customers: Not What, But Why

What's good for Joe isn't necessarily good for Jim. Optimizing e-mail campaigns entails optimizing customer knowledge. Read More...

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Grow Your Own Analytics Team
Analytics

Grow Your Own Analytics Team

22y Jason Burby

Grow Your Own Analytics Team

Starting a dedicated Web analytics team within an enterprise. Read More...

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Where Marketers Go for Information, Part 4: Free Resources
Analytics

Where Marketers Go for Information, Part 4: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 4: Free R...

Where to go for ideas, data, and advice. Last in a series. Read More...

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Is Your Web Site Getting the Credit It Deserves?, Part 2
Analytics

Is Your Web Site Getting the Credit It Deserves?, Part 2

22y Jason Burby

Is Your Web Site Getting the Credit It Deserves?, ...

Defend-the-Web-site time at your company? How to quantify indirect site value. Last in a series. Read More...

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Where Marketers Go for Information, Part 3: Free Resources
Analytics

Where Marketers Go for Information, Part 3: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 3: Free R...

Where to go for ideas, data, and advice. Part three in a series. Read More...

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Is Your Site Getting the Credit It Deserves? Part 1
Analytics

Is Your Site Getting the Credit It Deserves? Part 1

22y Jason Burby

Is Your Site Getting the Credit It Deserves? Part ...

Defend-the-Web-site time at your company? How to collect the ammunition you need and make a case for the bottom line. Read More...

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Where Marketers Go for Information, Part 2: Free Resources
Analytics

Where Marketers Go for Information, Part 2: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 2: Free R...

Where to go for idea, data, and advice. Part two in a series. Read More...

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Was It Better Ads? Or Better Analytics?
Analytics

Was It Better Ads? Or Better Analytics?

22y Jason Burby

Was It Better Ads? Or Better Analytics?

What's really behind the online ad recovery. Read More

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Where Marketers Go for Information, Part 1: Free Resources
Analytics

Where Marketers Go for Information, Part 1: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 1: Free R...

Where to go for ideas, data, and advice. Part one in a series. Read More...

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Site Analytics: 'Why' Is as Vital as 'What'
Analytics

Site Analytics: 'Why' Is as Vital as 'What'

22y Jason Burby

Site Analytics: 'Why' Is as Vital as 'What'

Behavioral data reveals where a site falls short of goals. Attitudinal data tells why. Read More...

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What's Customer Data Good For?
Analytics

What's Customer Data Good For?

22y Melaney Smith

What's Customer Data Good For?

Don't run your business by blindly following others' advice. Read More...

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