Facebook Stops Tracking Daily Likes and Comments
Analytics

Facebook Stops Tracking Daily Likes and Comments

14y Kate Kaye

Facebook Stops Tracking Daily Likes and Comments

The latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...

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Measuring Facebook: The Problem With Metric Changes
Analytics

Measuring Facebook: The Problem With Metric Changes

14y Kate Kaye

Measuring Facebook: The Problem With Metric Change...

Marketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...

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Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Analytics

Predictive Analytics Isn't Bad, Bad Marketing Is Bad

14y Jim Sterne

Predictive Analytics Isn't Bad, Bad Marketing Is B...

The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Read More...

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Grow Your Revenue Faster: How to Efficiently Engage More Buyers
Analytics

Grow Your Revenue Faster: How to Efficiently Engage More Buyers

14y Paul Albright

Grow Your Revenue Faster: How to Efficiently Engag...

Five steps to maximizing revenue growth today. Read More...

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3 Proven Ways to Convert Traffic From Search
Acquisition

3 Proven Ways to Convert Traffic From Search

14y Nathan Richter

3 Proven Ways to Convert Traffic From Search

Marketers can optimize the website experience to improve conversions from paid search traffic. Here's how. Read More...

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Digesting Digital Data
Analytics

Digesting Digital Data

14y Pushkar Sane

Digesting Digital Data

Because capturing, processing, and interpreting data costs money, consider these approaches that help marketers maximize data for their businesses. Re...

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Web Officially Dead: Sources
Actionable Analysis

Web Officially Dead: Sources

14y Andrew Edwards

Web Officially Dead: Sources

How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Read More...

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Effective Selling From Your Non-E-Commerce Product Page
Analytics

Effective Selling From Your Non-E-Commerce Product Page

14y Bryan Eisenberg

Effective Selling From Your Non-E-Commerce Product...

The five things you should be testing on your product videos. Read More...

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WPP Rolls ZAAZ Into Possible Worldwide
Analytics

WPP Rolls ZAAZ Into Possible Worldwide

14y ClickZ News Staff

WPP Rolls ZAAZ Into Possible Worldwide

ZAAZ founder Shane Atchison named Possible's CEO. Read More...

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Combining SEO and CRO for Higher Conversion Rates
Acquisition

Combining SEO and CRO for Higher Conversion Rates

14y Tim Ash

Combining SEO and CRO for Higher Conversion Rates

SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Read More...

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Social Media Talk Is Cheap, but Where's the Sale? [Research]
Actionable Analysis

Social Media Talk Is Cheap, but Where's the Sale? [Research]

14y Heidi Cohen

Social Media Talk Is Cheap, but Where's the Sale? ...

Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engagin...

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Web Analytics Is a Function, Not a Career
Analytics

Web Analytics Is a Function, Not a Career

14y Jim Sterne

Web Analytics Is a Function, Not a Career

It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Read More...

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Google Rolls Out Privacy Changes Despite Protests
Analytics

Google Rolls Out Privacy Changes Despite Protests

14y Dan Worth

Google Rolls Out Privacy Changes Despite Protests

Firm attempts to reassure users that privacy controls remain unchanged. Read More...

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Facebook Page Insights Goes Real-Time
Analytics

Facebook Page Insights Goes Real-Time

14y Christopher Heine

Facebook Page Insights Goes Real-Time

Company addresses concerns about long lag times for engagement data. Read More...

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Build Engaging Dynamic Ads Using Available Customer Data
Analytics

Build Engaging Dynamic Ads Using Available Customer Data

14y Tim Nichols

Build Engaging Dynamic Ads Using Available Custome...

A look at one tool designed to make online advertising simpler and easier. Read More...

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Measuring Facebook: Advertisers Lament Insights Data Lag
Analytics

Measuring Facebook: Advertisers Lament Insights Data Lag

14y Kate Kaye

Measuring Facebook: Advertisers Lament Insights Da...

Facebook has been as much as a week off in brand page reporting. Read More...

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The Insight Game and Its Perils
Actionable Analysis

The Insight Game and Its Perils

14y Andrew Edwards

The Insight Game and Its Perils

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Read More...

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The Product Page 2012: 7 Must-Test Elements
Analytics

The Product Page 2012: 7 Must-Test Elements

14y Bryan Eisenberg

The Product Page 2012: 7 Must-Test Elements

The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Read More...

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Ad Industry Joins FTC, White House in Do Not Track for Browsers
Analytics

Ad Industry Joins FTC, White House in Do Not Track for Browsers

14y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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Sentimental Gotchas
Analytics

Sentimental Gotchas

14y Adrian Lee

Sentimental Gotchas

When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Read More...

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Microsoft Accuses Google of More Browser Privacy Foul Play
Analytics

Microsoft Accuses Google of More Browser Privacy Foul Play

14y Rosalie Marshall

Microsoft Accuses Google of More Browser Privacy F...

Google hits back, claiming Microsoft's browser privacy system is flawed Read More...

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4 Pillars of Content Marketing
Actionable Analysis

4 Pillars of Content Marketing

14y Heidi Cohen

4 Pillars of Content Marketing

How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Read More...

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The Importance of Building Data Centers for Your Chinese Websites
Analytics

The Importance of Building Data Centers for Your Chinese Websites

14y Gordon Choi

The Importance of Building Data Centers for Your C...

As a data analyst in China, here's what you need to know. Read More...

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Rediscover Your Company's Narrative With iBooks
Analytics

Rediscover Your Company's Narrative With iBooks

14y Jack Aaronson

Rediscover Your Company's Narrative With iBooks

Four reasons why marketers should try using Apple's iBooks Author app. Read More...

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Analytics Problems Won't Die
Analytics

Analytics Problems Won't Die

14y Jim Sterne

Analytics Problems Won't Die

Which analytics issues still walk among us seven years later? Read More...

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Database Marketing, Social Media Converge for Retail Brands
Analytics

Database Marketing, Social Media Converge for Retail Brands

14y Francis Kwok

Database Marketing, Social Media Converge for Reta...

Marketers in China have questioned if social media will replace email marketing. Read More...

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Missing Persons Alert: Analytics Superhuman
Actionable Analysis

Missing Persons Alert: Analytics Superhuman

14y Andrew Edwards

Missing Persons Alert: Analytics Superhuman

Companies looking for the caped crusader of analytics are probably hoping in vain. Read More...

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