To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleMarketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...
View articleData gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleWearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...
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View articleThousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleAs the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleTags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...
View articleThis is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...
View articleWhile native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
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