Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleTealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including ...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View articleThe customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with ...
View articleThe holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleBryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleTo understand the value of a given piece of content, we have to look at each stage separately. Read More...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
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