Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleContent is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. R...
View articleA new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Read More...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleThe job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant fu...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleDon't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleConsidering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleIt takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
View articleAccording to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleIt's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...
View articleA look at what riding in a driverless Google Car could be like. Read More...
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