If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleThe industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...
View articleFacebook is reportedly acquiring a drone company in a further move to connect the world. Read More...
View articleFebruary saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View articleThe email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad th...
View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleTwitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleGoogle makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers lookin...
View articleGoogle has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View article"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleResponsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleBig data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleMarketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...
View articleFacebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address...
View articleA sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...
View articleGoogle has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleMarketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the...
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