Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleA look at how Google Flight Search would impact the travel sector. Read More...
View articleThe Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleCapitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Read More...
View articleThe phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...
View articleThe site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...
View articleOlay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Read More...
View articleDevice fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleCRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Re...
View articleAOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...
View articleThe clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...
View articleA video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. ...
View articleFacebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Read ...
View articleGoogle's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...
View articleAs the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust ...
View articleTD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The m...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
View articleAfter CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...
View articleThere's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automatio...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleThe impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods...
View articleOnce the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of ...
View articleMRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as...
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