Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleWhen we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marke...
View articleThe series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home. Read More...
View articleTake a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...
View articleThe first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...
View articleWe can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for markete...
View articleThe experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...
View articleIn the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleA Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hou...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleWhich do you think will survive and which would you rather be a part of? Read More...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleThe November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleInfiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...
View articleSEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...
View articleExperience mapping is an essential new discipline for marketers. Here's why. Read More...
View articleThe partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Rea...
View articleMost consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong custome...
View articleUse this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...
View articleIn my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...
View articleThis year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleIf your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...
View articleWith so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from G...
View articleThe effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...
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