The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...
View articleA holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleGoogle wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...
View articleThe brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleEach step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these ...
View articleIn a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into th...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleMy digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleTaking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...
View articleGoogle has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...
View articleMoët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...
View articleThe Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleAs a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian co...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleHiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Read More...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleWhat is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...
View articleJetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...
View article