VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Marketing

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

14y Christopher Heine

VIDEO: PepsiCo's Digital Head Talks Big Data at SX...

Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Read More...

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Execs & Accounts: McCann NY, Fab.com, Buddy Media
Marketing

Execs & Accounts: McCann NY, Fab.com, Buddy Media

14y ClickZ News Staff

Execs & Accounts: McCann NY, Fab.com, Buddy Media

McCann NY uses "trail view" for Nature's Valley; Fab.com names a CMO. Read More...

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Pandora and Spotify Reveal SXSW Marketing Playlists
Marketing

Pandora and Spotify Reveal SXSW Marketing Playlists

14y Christopher Heine

Pandora and Spotify Reveal SXSW Marketing Playlist...

Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Read More...

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Playing 'Would You Rather' With Your Interviewer
Marketing

Playing 'Would You Rather' With Your Interviewer

14y Alan Cutter

Playing 'Would You Rather' With Your Interviewer

The interview process is a game - make sure you're playing to win. Read More...

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Europe Increases Pressure on Online Ad Industry
Data insights

Europe Increases Pressure on Online Ad Industry

14y Kate Kaye

Europe Increases Pressure on Online Ad Industry

Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Read More...

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Cosmopolitan Latest Mag to Hit 100K Digital Subs
Data insights

Cosmopolitan Latest Mag to Hit 100K Digital Subs

14y Douglas Quenqua

Cosmopolitan Latest Mag to Hit 100K Digital Subs

The Economist and National Geographic surpassed the milestone in 2011. Read More...

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Is Pinterest Right for Your B2B?
Email

Is Pinterest Right for Your B2B?

14y Mike Hotz

Is Pinterest Right for Your B2B?

Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Read Mor...

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The Digital All-You-Can-Eat Buffet
Marketing

The Digital All-You-Can-Eat Buffet

14y Robin Neifield

The Digital All-You-Can-Eat Buffet

One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't f...

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Nick Cannon to Give Privacy Bill Star Treatment
Data insights

Nick Cannon to Give Privacy Bill Star Treatment

14y Kate Kaye

Nick Cannon to Give Privacy Bill Star Treatment

America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday. Read More...

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FTC Asked to Investigate Apple and Google Over Data Collection
Data insights

FTC Asked to Investigate Apple and Google Over Data Collection

14y Khidr Suleman

FTC Asked to Investigate Apple and Google Over Dat...

Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Read More...

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List Growth: Optimizing Your Online Email Sign-Up
Email

List Growth: Optimizing Your Online Email Sign-Up

14y Jeanne Jennings

List Growth: Optimizing Your Online Email Sign-Up

Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Read More...

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7 Tips for Developing a Killer Keyword Strategy
Search

7 Tips for Developing a Killer Keyword Strategy

14y Ron Jones

7 Tips for Developing a Killer Keyword Strategy

Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Read More...

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Understanding the Sphere of Integrated Marketing
Asia

Understanding the Sphere of Integrated Marketing

14y Eddie Choi

Understanding the Sphere of Integrated Marketing

Marketers are dealing with the complexity of hybrid planning and measurement but how do we plan across online and offline media? Read More...

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Execs & Accounts: CP+B; Pereira & O'Dell; Initiative
Marketing

Execs & Accounts: CP+B; Pereira & O'Dell; Initiative

14y ClickZ News Staff

Execs & Accounts: CP+B; Pereira & O'Dell; ...

Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Read More...

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Social TV - Teaching an Old Medium New Tricks
Marketing

Social TV - Teaching an Old Medium New Tricks

14y Anna Maria Virzi

Social TV - Teaching an Old Medium New Tricks

Can TV be a social sharing experience that also involves brands? Read More...

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Will Augmented Reality Finally Get the Attention It Needs?
Marketing

Will Augmented Reality Finally Get the Attention It Needs?

14y Dax Hamman

Will Augmented Reality Finally Get the Attention I...

Google's recent announcement may give this technology the attention it needs. Read More...

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European Data Protection Chief Warns Google
Data insights

European Data Protection Chief Warns Google

14y Dan Worth

European Data Protection Chief Warns Google

Viviane Reding concerned by search giant's policy changes Read More...

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How to Engage Trend Developers to Extend 'Sphere of Influence'
Asia

How to Engage Trend Developers to Extend 'Sphere of Influence'

14y Francis Kwok

How to Engage Trend Developers to Extend 'Sphere o...

Consider how social increasingly plays an important role to influence purchase decisions. Read More...

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Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

14y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

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Google Rolls Out Privacy Changes Despite Protests
Analytics

Google Rolls Out Privacy Changes Despite Protests

14y Dan Worth

Google Rolls Out Privacy Changes Despite Protests

Firm attempts to reassure users that privacy controls remain unchanged. Read More...

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Balancing Technology and People: 3 Essential Elements
Automation

Balancing Technology and People: 3 Essential Elements

14y Stacie Levy

Balancing Technology and People: 3 Essential Eleme...

Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured...

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All I Need to Know I Learned in C-Town
Marketing

All I Need to Know I Learned in C-Town

14y Anna Papadopoulos

All I Need to Know I Learned in C-Town

The top three career lessons you learn when working in a grocery store. Read More...

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Why Google Is Not Popular in Korea
Asia

Why Google Is Not Popular in Korea

14y Mark Kum

Why Google Is Not Popular in Korea

And how it is different from Korea's top search engine Naver. Read More...

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European Regulators Call Google Privacy Changes Unlawful
Data insights

European Regulators Call Google Privacy Changes Unlawful

14y Dan Worth

European Regulators Call Google Privacy Changes Un...

More concerns raised with radical privacy changes from search giant Read More...

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Behavioral Targeting and the Purchase Funnel, 10 Must-Haves
Data insights

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

14y Chad Childress

Behavioral Targeting and the Purchase Funnel, 10 M...

Provide your customers with the shortest path possible to get what they want. Read More...

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Challenge: Live a Week in Your Customers' Shoes
Email

Challenge: Live a Week in Your Customers' Shoes

14y Jay Brangiforte

Challenge: Live a Week in Your Customers' Shoes

Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customer...

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The 5 Things to Expect in a DMP
Marketing

The 5 Things to Expect in a DMP

14y Chris O'Hara

The 5 Things to Expect in a DMP

Here's what to look for in a publisher data management solution. Read More...

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