A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...
View articleAn in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...
View articleIntegration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...
View articleThe social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...
View articleRetail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...
View articleThe companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Read More...
View articleIn July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...
View articleNot only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Read More...
View articleA Q&A with Dax Hamman, VP display media at iCrossing. Read More...
View articleMicrosoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...
View articleAnalysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleHow to integrate social networks into your marketing plan. Read More...
View articleSearch campaign platform integrates with Facebook and other channels. Read More...
View articleSearch engine optimization will help you position your website properly to be found at the most critical points in the buying process. Read More...
View articleSocial marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to st...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleJeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...
View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
View articleReebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audience...
View articleThree ways to combat e-mail offer fatigue, and help your bottom line as you head into the holiday retail season. Read More...
View articleAnalyze business opportunity, engage customers, and organize social calendars to get the true value out of social media. Read More...
View articlePrivate clubs that cater to the elite are popular offline. Will the same concept work online? Read More...
View articleA look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...
View articleThe coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" con...
View articleJust two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...
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