SEO From a Pro: How to Market Your New Web Site
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SEO From a Pro: How to Market Your New Web Site

17y Julie Batten

SEO From a Pro: How to Market Your New Web Site

Non-Linear Creations' Helen Overland talks about marketing a new Web site with SEO. Read More...

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U.K. Advertisers Capitalize on Falling Online Display Costs
Marketing

U.K. Advertisers Capitalize on Falling Online Display Costs

17y Jack Marshall

U.K. Advertisers Capitalize on Falling Online Disp...

Nielsen Online finds that advertisers are buying more display ads as ad rates continue to drop. Read More...

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What's Next in Search?
Marketing

What's Next in Search?

17y Rebecca Lieb

What's Next in Search?

Predictions on the future of search marketing campaigns. Read More

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Phorm Repositions as Content Customizer to Woo Consumers
Marketing

Phorm Repositions as Content Customizer to Woo Consumers

17y Jack Marshall

Phorm Repositions as Content Customizer to Woo Con...

Phorm has launched a recommendation engine designed to provide users with personalized Web content, and get consumers to opt-in to its platform. Read ...

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Consumers Have Changed, So Should Advertisers
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Consumers Have Changed, So Should Advertisers

17y Augustine Fou

Consumers Have Changed, So Should Advertisers

Five ways that consumers have irreversibly altered their expectations online and offline. Read More...

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Social Media: Seduced by the New?
Marketing

Social Media: Seduced by the New?

17y Robin Neifield

Social Media: Seduced by the New?

Is social media just a fad or a legitimate new marketing strategy? Read More...

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Future Proofing SEO
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Future Proofing SEO

17y P.J. Fusco

Future Proofing SEO

If you're in a rush to establish a social presence, you can leap before you lurk. Read More...

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Targeting Non-Intenders
Data insights

Targeting Non-Intenders

17y Rob Graham

Targeting Non-Intenders

Every year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Read More...

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Six Steps to Easier E-mail
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Six Steps to Easier E-mail

17y Stefan Pollard

Six Steps to Easier E-mail

You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Read More...

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Execs & Accounts UK & EU: Euro RSCG, YOC Group, Brightcove, Phonevalley
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Execs & Accounts UK & EU: Euro RSCG, YOC Group, Brightcove, Phonevalley

17y Jack Marshall

Execs & Accounts UK & EU: Euro RSCG, YOC Group, Br...

Euro RSCG Carves New Gig for Romano; YOC Acquires Bluestar; La Vanguardia Partners with Brightcove Read More...

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Friends, Friendly Acquaintances, and Your E-mail List
Email

Friends, Friendly Acquaintances, and Your E-mail List

17y Jeanne Jennings

Friends, Friendly Acquaintances, and Your E-mail L...

Tempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Read More...

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Is There a Link Between SEO and Social?
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Is There a Link Between SEO and Social?

17y Mike Grehan

Is There a Link Between SEO and Social?

Search marketers will need new skills. Here's why. Read More...

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What Businesses Can Learn From Travel Tweets
Marketing

What Businesses Can Learn From Travel Tweets

17y Anna Maria Virzi

What Businesses Can Learn From Travel Tweets

Airlines, destinations, and other travel services are heading to Twitter. Why do some seem like sherpas and others more like ShamWow salesmen? Read Mo...

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As Location-Based Mobile Heats Up, Advertiser Reception Cold
Marketing

As Location-Based Mobile Heats Up, Advertiser Reception Cold

17y Jack Marshall

As Location-Based Mobile Heats Up, Advertiser Rece...

Mobile advertisers are showing little interest in new location-based offerings from Vodafone, Alcatel-Lucent, and Navteq. Read More...

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Blurring Personal and Professional Lives on Social Media
Marketing

Blurring Personal and Professional Lives on Social Media

17y Aaron Kahlow

Blurring Personal and Professional Lives on Social...

Start getting comfortable with yourself so you can share with others! Read More...

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Execs & Accounts UK and EU: BBC, i-level, Steak
Marketing

Execs & Accounts UK and EU: BBC, i-level, Steak

17y Jack Marshall

Execs & Accounts UK and EU: BBC, i-level, Steak

BBC steals Microsoft sales execs; i-level replaces CEO, Dawson leaves Steak Read More...

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How Social Media Sites Should Use Internal SEO, Part 1
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How Social Media Sites Should Use Internal SEO, Part 1

17y Erik Dafforn

How Social Media Sites Should Use Internal SEO, Pa...

Social media sites would be even better at reputation management if they'd follow some basic SEO principles. First in a series. Read More...

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Write Your Way Out of the Recession
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Write Your Way Out of the Recession

17y Karen Gedney

Write Your Way Out of the Recession

How can you find a copywriter who can boost your bottom-line results? Read More...

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The Language of Behavioral Marketing, Part 1
Data insights

The Language of Behavioral Marketing, Part 1

17y Brian Massey

The Language of Behavioral Marketing, Part 1

Why is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites. Read More...

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Volkswagen Launches All-Digital U.K. Campaign for New Golf GTI
Marketing

Volkswagen Launches All-Digital U.K. Campaign for New Golf GTI

17y Jack Marshall

Volkswagen Launches All-Digital U.K. Campaign for ...

Tribal DDB London has created an all-digital campaign to promote Volkwagen's new hatchback. Read More...

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The Era of Short URLs
Marketing

The Era of Short URLs

17y Gary Stein

The Era of Short URLs

If you're using social networks for marketing, begin using a URL shortener now. Read More...

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Ads, Out -- Apps, In
Marketing

Ads, Out -- Apps, In

17y Rebecca Lieb

Ads, Out -- Apps, In

Are software developers poised to be the new agencies? Read More

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YouTube Trials Pre-Roll Ads Against Premium U.K. Content
Marketing

YouTube Trials Pre-Roll Ads Against Premium U.K. Content

17y Jack Marshall

YouTube Trials Pre-Roll Ads Against Premium U.K. C...

Renault and Nissan are among the first advertisers to experiment with new formats. Read More...

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A Contrarian's Approach to Integration
Marketing

A Contrarian's Approach to Integration

17y Adam Cahill

A Contrarian's Approach to Integration

Learn what other channels bring to the table. Start by finding someone who knows a lot about things you don't. Read More...

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Behavioral Targeting Profile: Datran Media
Data insights

Behavioral Targeting Profile: Datran Media

17y Anna Papadopoulos

Behavioral Targeting Profile: Datran Media

More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...

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How to Get Your Mail Past the Inbox Bouncers
Email

How to Get Your Mail Past the Inbox Bouncers

17y Stefan Pollard

How to Get Your Mail Past the Inbox Bouncers

Tips for using authentication and branding to avoid the junk folder. Read More...

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Why Not a Widget?
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Why Not a Widget?

17y P.J. Fusco

Why Not a Widget?

Widgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build S...

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