Growth in European online ad spend will slow to 10 percent in 2009, down from a figure of 30 percent annual growth in 2007, according to Forrester Res...
View articleThe social network continues to penetrate the mainstream as a consumer-complaint bureau and a virtual business network. Just ask fans of the Boss. Rea...
View articlePut yourself in your customer's seat before you send out another e-mail, update your Web site, or engage in social media. Read More...
View articleThe Gannett-owned local publishing group will offer integrated solutions across its platforms. Read More...
View articleIf you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Read More...
View articleA laundry list of what marketers can learn from a pixel and its accomplice, the cookie. Read More...
View articleWhat's normal and abnormal when you redesign your site. Read More...
View articleJQuery code can be used to display, manipulate, control, and interact with things on a Web page. Marketers should take note. Read More...
View articleEvangelou to head Digitas U.K. creative; Charkin to exit Bebo; Hotel Group hires Steak Read More...
View articleIs this end of e-mail? Or just the next step in its evolution? Read More
View articleTen tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash. Read More...
View articleBy ensuring that search and e-mail activities are well timed and coordinated, online marketers can more efficiently acquire and retain customers. Read...
View articleEmail is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you sho...
View articleSearch ad spending in the U.K. increased 11 percent, according to Efficient Frontier's Q4 2008 Search Engine Performance Report Read More...
View articleCommercial e-mail senders get a boost for deliverability. Learn why. Read More...
View articleAn agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Read More...
View articleDigital marketers must understand technology options. Here's a look at two. Read More...
View articleA look at how a tool can show keyword density's role in positioning in Yahoo's and MSN's search engine result pages. Read More...
View articlePublicis grabs Carrefour Account; Bigmouthmedia gets lastminute's McCaig; New account for Minute Steak Read More...
View articleAs the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Read M...
View articleFour ways to improve e-mail marketing campaign results. Read More...
View articleWhat netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Read More...
View articleHow consumer embrace of social networks, online videos, and 24/7 connectivity will affect online marketing. Read More...
View articleMobile Marketing Association's new chief executive looks to build up an organization and fend off the sector's critics. Read More...
View articleFour advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive s...
View articleGuidelines to follow if you want to grab the attention of chief-level executives. Read More...
View article