Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?
Marketing

Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?

20y Pete Blackshaw

Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?

Know thyself. Think locally. You are the forecast! Read More...

View article
Converging TV and Online Through the Mouse
Marketing

Converging TV and Online Through the Mouse

20y Sean Carton

Converging TV and Online Through the Mouse

Disney's move to stream popular TV shows works with technology and viewer behavior rather than against them. Read More...

View article
Does Textbook SEO Really Work Anymore?
Search

Does Textbook SEO Really Work Anymore?

20y Mike Grehan

Does Textbook SEO Really Work Anymore?

Or does decent ranking depend more on links and end-user behavior? Read More...

View article
Is E-Mail an Art or a Science?
Email

Is E-Mail an Art or a Science?

20y Jeanniey Mullen

Is E-Mail an Art or a Science?

Which side of the debate do you fall on? Read More

View article
Converged
Marketing

Converged

20y Rebecca Lieb

Converged

That gap between online and traditional media? Closed. Read More

View article
Leverage Online Service and Transaction Messaging
Marketing

Leverage Online Service and Transaction Messaging

20y Enid Burns

Leverage Online Service and Transaction Messaging

Many marketers fail to properly leverage service messages sent to customers. Read More...

View article
Collaborative Online Advertising
Marketing

Collaborative Online Advertising

20y Dave Evans

Collaborative Online Advertising

Applying social software to online advertising. Read More

View article
Behavior: A Critical Filter in Target Segmentation
Data insights

Behavior: A Critical Filter in Target Segmentation

20y Andy Chen

Behavior: A Critical Filter in Target Segmentation

Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...

View article
Time to Spring-Clean Your Site?
Search

Time to Spring-Clean Your Site?

20y P.J. Fusco

Time to Spring-Clean Your Site?

Tips to help you spring-clean your Web site and ease site maintenance going forward. Read More...

View article
Deliverability:A Challenge for 8 of 10 Marketers
Email

Deliverability:A Challenge for 8 of 10 Marketers

20y Kirill Popov and Loren McDonald

Deliverability:A Challenge for 8 of 10 Marketers

What are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...

View article
Email Transmit
Email

Email Transmit

20y Team ClickZ

Email Transmit

Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more adv...

View article
Online Banking Spikes, then Slows
Marketing

Online Banking Spikes, then Slows

20y Enid Burns

Online Banking Spikes, then Slows

Banks experienced a record increase of customers who use online banking in 2005, though Q4 showed a steep decline in adoption. Read More...

View article
Social Networking Is Your Friend
Marketing

Social Networking Is Your Friend

20y Mark Kingdon

Social Networking Is Your Friend

A social networking strategy is not optional. Five best practices for making social networking work for you. Read More...

View article
Making Linear Storytelling Interactive
Marketing

Making Linear Storytelling Interactive

20y Jeremy Lockhorn

Making Linear Storytelling Interactive

As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling. Read More...

View article
CGM as an Advertising Tactic
Marketing

CGM as an Advertising Tactic

20y Gary Stein

CGM as an Advertising Tactic

We're in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve t...

View article
SEO Generalists vs. SEO Specialists
Search

SEO Generalists vs. SEO Specialists

20y Shari Thurow

SEO Generalists vs. SEO Specialists

Which is better -- and what’s the difference? Read More

View article
Political Candidates, Known Spammers and CAN-SPAM, Part 2
Email

Political Candidates, Known Spammers and CAN-SPAM, Part 2

20y Jeanne Jennings

Political Candidates, Known Spammers and CAN-SPAM,...

Ignorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. R...

View article
The Revolution Is Being Televised
Marketing

The Revolution Is Being Televised

20y Pamela Parker

The Revolution Is Being Televised

How ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...

View article
Target Behavior on the Site Level
Data insights

Target Behavior on the Site Level

20y David Rittenhouse

Target Behavior on the Site Level

Technology use itself is a targetable behavior. Read More...

View article
25 Things I Hate About Google
Search

25 Things I Hate About Google

20y Danny Sullivan

25 Things I Hate About Google

How do I hate Google? Let me count the 25 ways into my heart. Part two of a two-part series. Read More...

View article
Notes From the E-Mail Field
Email

Notes From the E-Mail Field

20y Karen Gedney

Notes From the E-Mail Field

Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...

View article
Movimiento Marketing: On the Radio Dial
Marketing

Movimiento Marketing: On the Radio Dial

20y Pete Blackshaw

Movimiento Marketing: On the Radio Dial

Listening is brand-building currency. Read More

View article
Bits Also Want To Be Free
Marketing

Bits Also Want To Be Free

20y Hans-Peter Brøndmo

Bits Also Want To Be Free

Are storage services the next Internet commodity? Read More

View article
Fighting the Damage of Splogs
Marketing

Fighting the Damage of Splogs

20y Sean Carton

Fighting the Damage of Splogs

Fighting splogs and other malicious forms of advertising must be a priority for all marketers. Read More...

View article
Search Engine Optimizing for Europe
Search

Search Engine Optimizing for Europe

20y Mike Grehan

Search Engine Optimizing for Europe

A couple of leading German SEO experts talk about optimizing sites for Germany and beyond. Read More...

View article
Reasonable Spread
Email

Reasonable Spread

20y Team ClickZ

Reasonable Spread

Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Read More...

View article
E-Mail Is About Awareness
Email

E-Mail Is About Awareness

20y Jeanniey Mullen

E-Mail Is About Awareness

How to conduct an e-mailmarketing campaign awareness review. Read More...

View article
1 316 317 318 319 320 534