Yahoo!'s Overture Acquisition
Search

Yahoo!'s Overture Acquisition

23y Danny Sullivan

Yahoo!'s Overture Acquisition

What will it mean for Microsoft? Other search engines? Advertisers? Searchers? Read More...

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Financial Services CaseStudies
Email

Financial Services CaseStudies

23y Karen Gedney

Financial Services CaseStudies

The financial services industry is a natural for e-mail marketing. Read More...

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Brand Checkup: Where's the Human in Your Brand?
Marketing

Brand Checkup: Where's the Human in Your Brand?

23y Martin Lindstrom

Brand Checkup: Where's the Human in Your Brand?

How sympathetic to the human condition is your brand's online presence? Read More...

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Save the Customer Attention Ecosystem
Marketing

Save the Customer Attention Ecosystem

23y Hans-Peter Brøndmo

Save the Customer Attention Ecosystem

Customer attention is a finite resource. Relevance can redeem a fragile, threatened, polluted ecosystem. Read More...

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Going Underground: E-Mail Consumers
Marketing

Going Underground: E-Mail Consumers

23y Sean Carton

Going Underground: E-Mail Consumers

Only brands that establish credibility will reach tomorrow's underground consumer. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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E-Mail Newsletters That Sell
Email

E-Mail Newsletters That Sell

23y Paul Soltoff

E-Mail Newsletters That Sell

All newsletter aren’t created equal. Common traits of ones that excel at selling. Read More...

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The RIAA Breaks Up the Brand
Marketing

The RIAA Breaks Up the Brand

23y Rebecca Lieb

The RIAA Breaks Up the Brand

Fear, intimidation, blackmail, threats, and legal action: online branding, RIAA-style. Read More...

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Chip Recovery Coming at the End of 2003
Audience

Chip Recovery Coming at the End of 2003

23y Janis Mara

Chip Recovery Coming at the End of 2003

Three different research reports point to better sales and spending in the areas of semiconductor manufacturing and production. Read More...

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Buyers Bewildered By Techno-Speak
Audience

Buyers Bewildered By Techno-Speak

23y Robyn Greenspan

Buyers Bewildered By Techno-Speak

New technology purchase delays are likely to be caused by confusing terminology and consumers' perceived complexity of products. Read More...

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MicroWorld’s Anti-Virus Solutions for Small Businesses
Email

MicroWorld’s Anti-Virus Solutions for Small Businesses

23y Karen Gedney

MicroWorld’s Anti-Virus Solutions for Small Busine...

Anti-virus solutions on the desktop are fairly mature. However, many small businesses are learning how to build another layer of defense into e-mail s...

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Cruising to E-Mail Results
Email

Cruising to E-Mail Results

23y Heidi Anderson

Cruising to E-Mail Results

How Holland America Line used e-mail to boost its share of the Caribbean market. Read More...

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Warning Goes Out on New Spam Attacks
Email

Warning Goes Out on New Spam Attacks

23y Karen Gedney

Warning Goes Out on New Spam Attacks

IT managers are warned to be on the lookout to protect their company’s reputation, as well as their users, from a new wave of spam aimed at stealing p...

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GDS: The Google Dance Syndrome, Part 2
Search

GDS: The Google Dance Syndrome, Part 2

23y Danny Sullivan

GDS: The Google Dance Syndrome, Part 2

What's changing -- Google or the way you should optimize your Web site? Part two of a two-part series. Read More...

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Morph Your Newsletter
Email

Morph Your Newsletter

23y Kathleen Goodwin

Morph Your Newsletter

Your e-newsletter can play a bigger role -- if you let it. Read More

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Taking Stock of Our Toolbox, Part 1
Marketing

Taking Stock of Our Toolbox, Part 1

23y David Cohen

Taking Stock of Our Toolbox, Part 1

Tracking, forecasting, ratings. What's available? What are the toolsof your dreams? Read More...

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Girl Gamers Go Online
Audience

Girl Gamers Go Online

23y Robyn Greenspan

Girl Gamers Go Online

Boy gamers are more likely to play video games than computer games, and the majority of college students admit to being regular players. Read More...

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June's Top Affiliate Programs
Audience

June's Top Affiliate Programs

23y ClickZ Stats Staff

June's Top Affiliate Programs

The top 10 affiliate programs of June 2003, as ranked by Refer-it. Read More...

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Brand Checkup: Relevance and Intuitiveness
Marketing

Brand Checkup: Relevance and Intuitiveness

23y Martin Lindstrom

Brand Checkup: Relevance and Intuitiveness

Martin continues the online brand health checkup. Are you closer to brand heaven? Read More...

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E-Mail May Cost More Than You Think
Marketing

E-Mail May Cost More Than You Think

23y Jared Blank

E-Mail May Cost More Than You Think

E-mail's low cost can breed carelessness. Don't let it happen to you. Read More...

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Make Rich Media Richer
Marketing

Make Rich Media Richer

23y Eric Picard

Make Rich Media Richer

Commonsense tips to getting more out of rich media campaigns. Read More...

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The Deadly Duo: Spam and Viruses, June 2003
Data insights

The Deadly Duo: Spam and Viruses, June 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, June 2003

Spam attacks increase nearly 2.5 percent for the month, as the ratio of spam to non-spam reaches the global tipping point. Read More...

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Don’t Give Up! E-Mail List Rental Isn’t Dead
Email

Don’t Give Up! E-Mail List Rental Isn’t Dead

23y Ben Isaacson

Don’t Give Up! E-Mail List Rental Isn’t Dead

Reports of the death of e-mail list rental have been greatly exaggerated. Read More...

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The Deadly Duo: Spam and Viruses, June 2003
Email

The Deadly Duo: Spam and Viruses, June 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, June 2003

Spam attacks increase nearly 2.5 percent for the month, as the ratio of spam to non-spam reaches the global tipping point. Read More...

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Learning From the (Urban) Legend
Marketing

Learning From the (Urban) Legend

23y Pamela Parker

Learning From the (Urban) Legend

Why do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...

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Moderate, Steady CRM Growth Through 2006
Marketing

Moderate, Steady CRM Growth Through 2006

23y Robyn Greenspan

Moderate, Steady CRM Growth Through 2006

Despite increases in CRM spending, customer service in the government sector could stand improvement. Read More...

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Critical Questions to Ask Before Renting a List
Email

Critical Questions to Ask Before Renting a List

23y Al DiGuido

Critical Questions to Ask Before Renting a List

Make acquisition e-mail work -- by asking list brokers the hard questions. Here’s that list. Read More...

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