Give Your Brand Away, Part 1
Marketing

Give Your Brand Away, Part 1

23y Martin Lindstrom

Give Your Brand Away, Part 1

A brand's ultimate achievement is to no longer be owned by a company, but by communities of consumers. How can brand development become Brand Nirvana?...

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E-Tailers Enjoying Pre-Holiday Sales Crush
Audience

E-Tailers Enjoying Pre-Holiday Sales Crush

23y Beth Cox

E-Tailers Enjoying Pre-Holiday Sales Crush

Online shopping figures show consumers are consistently spending more this season. Read More...

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Surfing the Subviral Wave
Marketing

Surfing the Subviral Wave

23y Sean Carton

Surfing the Subviral Wave

Is your brand ready to jump into the roiling waters of subviral marketing? Read More...

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Users Bank on the Internet
Marketing

Users Bank on the Internet

23y Robyn Greenspan

Users Bank on the Internet

Online money management has experienced phenomenal growth in the last two years, but some Internet users aren't prepared to rip up their paper checks ...

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The Spontaneity Mandate
Marketing

The Spontaneity Mandate

23y Gary Stein

The Spontaneity Mandate

Spontaneity: Consumers want it, the Web's the place to get it. What it is, who's using it well -- and how to get it into your campaign. Read More...

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icaliber
Email

icaliber

23y Team ClickZ

icaliber

icaliber is an Internet marketing and consulting firm specializing in search engine optimization and customer acquisition and retention solutions. Rea...

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AOL 8.0: All Database Rules Have Changed
Email

AOL 8.0: All Database Rules Have Changed

23y Paul Soltoff

AOL 8.0: All Database Rules Have Changed

Forget everything you ever knew about building a database or subscriber list. AOL 8.0 just rewrote the rules. Paul tells you how to move forward in a ...

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The Little Newsletter That Could
Email

The Little Newsletter That Could

23y Zachary Rodgers

The Little Newsletter That Could

Risk management consultant Aon has always emphasized one-to-one relationships with its clients and prospects. When that personal touch was threatened ...

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Silverpop
Email

Silverpop

23y Team ClickZ

Silverpop

Silverpop offers permission-based email marketing software. Read More

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Worldwide Workplace Discord
Audience

Worldwide Workplace Discord

23y Robyn Greenspan

Worldwide Workplace Discord

More than one-third of employees worldwide aren't committed to their jobs, and roughly the same percentage of U.S. workers aren't even attending their...

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Effective Skimming and Scanning
Analytics

Effective Skimming and Scanning

23y Bryan Eisenberg

Effective Skimming and Scanning

No, they're not the same. To really engage visitors, your site must be skimable and scanable. Read More...

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Fewer Leads, Better Quality
Marketing

Fewer Leads, Better Quality

23y Declan Dunn

Fewer Leads, Better Quality

How Kaplan controls an effective affiliate program. Read More

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Spam Expected to Outnumber Non-Spam
Data insights

Spam Expected to Outnumber Non-Spam

23y Brian Morrissey

Spam Expected to Outnumber Non-Spam

Research may indicate that spam has little effect on work productivity, but that could change as inboxes fill to capacity with unwanted e-mail. Read M...

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Think Like a Publisher, Part 2
Email

Think Like a Publisher, Part 2

23y Kathleen Goodwin

Think Like a Publisher, Part 2

Compelling newsletter content doesn’t happen on its own. It takes a solid business plan to build a successful newsletter strategy. Here are a few tips...

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Ricochet’s on Target With Locally Focused Campaign
Email

Ricochet’s on Target With Locally Focused Campaign

23y Heidi Anderson

Ricochet’s on Target With Locally Focused Campaign

When you’re rolling out a service one market at a time, location really matters. Read More...

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MeritDirect
Email

MeritDirect

23y Team ClickZ

MeritDirect

Merit Direct Interactive offers e-mail database and list management, campaign deployment, reporting and tracking. Read More...

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Report Confirms Massive Increases in Viruses, Spam
Email

Report Confirms Massive Increases in Viruses, Spam

23y Heidi Anderson

Report Confirms Massive Increases in Viruses, Spam

Probably you don’t need anyone to tell you this, but the email security service provider MessageLabs confirms it anyway: email-borne computer viruses ...

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Branding Metrics for Search Engine Marketing?
Search

Branding Metrics for Search Engine Marketing?

23y Kevin Lee

Branding Metrics for Search Engine Marketing?

Can brand marketers apply metrics to SEM? Meet BEI. Read More...

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2002: Industry Progress
Marketing

2002: Industry Progress

23y Jeffrey Graham

2002: Industry Progress

Jeffrey offers the most notable (and positive) industry trends and developments in 2002. Read More...

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E-Commerce Racks Up a $2 Billion Week
Audience

E-Commerce Racks Up a $2 Billion Week

23y Beth Cox

E-Commerce Racks Up a $2 Billion Week

Estimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percen...

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Worldwide Attacks Down, U.S. Up
Marketing

Worldwide Attacks Down, U.S. Up

23y Robyn Greenspan

Worldwide Attacks Down, U.S. Up

Increased 24/7 connectivity coupled with antagonism could largely be responsible for the 13 percent surge in digital penetrations. Read More...

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Non-Bland Brand Building
Marketing

Non-Bland Brand Building

23y Martin Lindstrom

Non-Bland Brand Building

Making customers smile (or even laugh) is hardly the worst thing that could happen to your brand. Read More...

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minervamail
Email

minervamail

23y Team ClickZ

minervamail

minervamail is email marketing broadcasting software developed to offer customized email marketing solutions to business. Read More...

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emailROI
Email

emailROI

23y Team ClickZ

emailROI

emailROI offers a full-service email campaign management package with competitive pricing. Read More...

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Bronto
Email

Bronto

23y Team ClickZ

Bronto

Bronto provides Web-based email management software for sending out newsletters, surveys and other email communications. Read More...

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Email: Remove the Stumbling Blocks
Email

Email: Remove the Stumbling Blocks

23y Barry Stamos

Email: Remove the Stumbling Blocks

What you need to know and do to get started with email marketing. Read More...

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An Overdue "Thanks" to Spammers
Marketing

An Overdue "Thanks" to Spammers

23y Jeremy Lockhorn

An Overdue "Thanks" to Spammers

Credit where it's due. Spam helps Jeremy be a better marketer. Read More...

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