The Little Banner ThatCould
Marketing

The Little Banner ThatCould

23y Rudy Grahn

The Little Banner ThatCould

The Banner That Will Not Die is an object lesson in creative optimization. Read More...

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Global Piracy Rate Rises to 40 Percent
Audience

Global Piracy Rate Rises to 40 Percent

23y Robyn Greenspan

Global Piracy Rate Rises to 40 Percent

Lack of information coupled with vague laws could be largely responsible for the high piracy rate, which has resulted in almost $11 billion in lost re...

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Email’s Getting More Personal. Should You?
Email

Email’s Getting More Personal. Should You?

23y Pamela Parker

Email’s Getting More Personal. Should You?

Unique, dynamically generated emails aren’t for everyone. Are they right for your business? Read More...

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Books Are Among Bestsellers
Audience

Books Are Among Bestsellers

23y Robyn Greenspan

Books Are Among Bestsellers

New media meets traditional media as millions of e-shoppers buy books online. Read More...

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A Parasiteware Christmas Carol
Marketing

A Parasiteware Christmas Carol

23y Jim Kukral

A Parasiteware Christmas Carol

If Scrooge had been a parasiteware vendor (with apologies to Charles Dickens). Read More...

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Choosing an Email Newsletter Broadcast Service
Email

Choosing an Email Newsletter Broadcast Service

23y Jeanne Jennings

Choosing an Email Newsletter Broadcast Service

Coming up with a plan is only half the battle. Find out how to execute and get those newsletters out there. Read More...

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Paid Inclusion Listings May Get Boosted at AltaVista, Part 1
Search

Paid Inclusion Listings May Get Boosted at AltaVista, Part 1

23y Danny Sullivan

Paid Inclusion Listings May Get Boosted at AltaVis...

Paying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future? Read More...

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Questions and Answers With the Email Expert
Email

Questions and Answers With the Email Expert

23y Karen Gedney

Questions and Answers With the Email Expert

We don’t know all the answers, but we’ll doggedly track down someone who does. Read More...

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Weekly Review: Spam Spells Opportunity for ASPs
Email

Weekly Review: Spam Spells Opportunity for ASPs

23y Phil Wainewright

Weekly Review: Spam Spells Opportunity for ASPs

Dec. 4, 2002: In this week’s commentary: Nothing would demonstrate the power of the online service provider model better than a world-class anti-spam ...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Multichannel Planning Equals Maximum Brand Awareness
Marketing

Multichannel Planning Equals Maximum Brand Awareness

23y Martin Lindstrom

Multichannel Planning Equals Maximum Brand Awarene...

Results are in from Europe: Add the Web to the media mix, boost brand awareness. Read More...

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Internet Abuse Drains Time and Money
Audience

Internet Abuse Drains Time and Money

23y Robyn Greenspan

Internet Abuse Drains Time and Money

Fun, games, shopping, and porn are costing American corporations millions in lost productivity. Read More...

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The Four Basic Email Campaign Tests
Email

The Four Basic Email Campaign Tests

23y Jared Blank

The Four Basic Email Campaign Tests

Hey -- email’s cheap. Why bother to test campaigns? Because not testing is a sure way to make it expensive. Read More...

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Get Ready, Get Set, Shop!
Audience

Get Ready, Get Set, Shop!

23y Beth Cox

Get Ready, Get Set, Shop!

Black Friday was a nice boost for online sales as lots of consumers avoided mall madness and simply shopped the Web; one estimate shows a 61 percent s...

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Make an Impact Offline, With Online
Marketing

Make an Impact Offline, With Online

23y Sean Carton

Make an Impact Offline, With Online

Your online brand and your offline brand don't exist in alternative universes. Read More...

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Preview Windows: Ignore At Your Peril
Email

Preview Windows: Ignore At Your Peril

23y Paul Soltoff

Preview Windows: Ignore At Your Peril

Are you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...

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Make Sense of the Metrics Morass
Search

Make Sense of the Metrics Morass

23y Kevin Lee

Make Sense of the Metrics Morass

Find out what goals and metrics are appropriate for your campaign. Read More...

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Think Like a Publisher, Part 1
Email

Think Like a Publisher, Part 1

23y Kathleen Goodwin

Think Like a Publisher, Part 1

Got an e-newsletter? You're a publisher! You need to think like one. Here's how. Read More...

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Tracking Moves Offline
Marketing

Tracking Moves Offline

23y Jeffrey Graham

Tracking Moves Offline

A cool new technology will move offline measurement closer to online. That means changes for the whole advertising landscape. Read More...

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Early Numbers Show Shopping Strength
Audience

Early Numbers Show Shopping Strength

23y Robyn Greenspan

Early Numbers Show Shopping Strength

If the figures for the first two weeks of November are any indication, the holiday shopping season could be a gift to e-tailers. Read More...

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Once Upon a Time, There Was a Wonderful Brand
Marketing

Once Upon a Time, There Was a Wonderful Brand

23y Martin Lindstrom

Once Upon a Time, There Was a Wonderful Brand

There's a story around your brand. Tell it! Read More...

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Spam and Bounces and Broken Links, Oh My
Data insights

Spam and Bounces and Broken Links, Oh My

23y rumo

Spam and Bounces and Broken Links, Oh My

Most of the 115 million active e-mail users will unfortunately be exposed to the disappointments of the popular communication app. Read More...

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Usage Flat Among Financial Pros
Marketing

Usage Flat Among Financial Pros

23y Robyn Greenspan

Usage Flat Among Financial Pros

Go figure – the Internet plays a large role in the daily activities of financial service professionals, but usage remains about the same as last year....

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@d:tech NY Rises Like a Phoenix
Marketing

@d:tech NY Rises Like a Phoenix

23y Eric Picard

@d:tech NY Rises Like a Phoenix

Follow along with Eric as he takes a look at the technologies making waves at the show. Read More...

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Forced Entry: The Intrusiveness Question
Marketing

Forced Entry: The Intrusiveness Question

23y Gary Stein

Forced Entry: The Intrusiveness Question

Intrusiveness: Nowhere near as bad as irrelevance. Read More...

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The Value of a Value Proposition
Email

The Value of a Value Proposition

23y Barry Stamos

The Value of a Value Proposition

Use email to drive traffic to a destination where your value proposition is housed. Read More...

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Industrial-Strength Email
Email

Industrial-Strength Email

23y Rebecca Lieb

Industrial-Strength Email

When the going gets tough, email gets tougher. Read More

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