Internet access via a set-top box is still a relatively new feature, especially in North America, but Cahners In-Stat predicts the market for Internet...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleMarketers need to realize that customers' outlooks have changed. What was true for your marketing plan two months ago might be irrelevant today. Read ...
View articleNearly half of automobile dealerships in the United States are using the Internet topurchase used vehicle inventory, according to a study by Q2 Brand ...
View articleWorldwide PC shipments fell 11.6 percent in the third quarter of 2001, according to preliminary data from Gartner's Dataquest Inc., as the slowing U.S...
View articleHoliday e-commerce will reach record levels in 2001, despite economic uncertainty, according to Nielsen//NetRatings and Harris Interactive. But outsid...
View articleThis week, Philip examines a condition he calls Tech Fatigue Syndrome. Find out the causes, cures, and potential implications on your marketing strate...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleAre affiliate merchants cheating their affiliates out of commissions? In many cases, the answer is an astounding YES. Read More...
View articleGetting back to "normal" is easier said than done, but here are a few things you can do that might help. Read More...
View articleThe phones are ringing at email marketing shops, but be sensitive when you answer. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleOverall business IT spending is expected to fall more than 12 percent from 2000 estimates, according to Cahners In-Stat. It would be the first such de...
View articleIf you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...
View articleThe bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...
View articleI get about 20 questions a week concerning ad servers from sales people and customers trying to figure out the differences between site-side and third...
View articleThe troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...
View articleThe use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleIn economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleWarning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...
View articleGrab your joystick and hold on tight, because a promising new marketing medium is emerging, and it shows all the signs of delivering an intense ride. ...
View articleDespite a national tragedy and an economy in turmoil, the September e-commerce numbers aren't quite as bad as some may have feared. Read More...
View articleThe number of households shopping online increased from August to September, but overall e-commerce spending suffered a slight drop from $4.0 billion ...
View articleConsumer confidence remains a question mark, but one of the first looks at the upcoming holiday season is a survey sponsored by Advertising.com, which...
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