Electronic procurement seems like a good idea, but it isn't being used for large, direct purchases. And in addition to previously existing concerns ab...
View articleWhether you work for General Electric or yourself, you probably get into a rut every now and then. And it's not easy to get out of it. Peter offers so...
View articleEver think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with yo...
View articleIn recent months, with every company online using email and newsletters as a form of promotion, the differences between emails and newsletters are blu...
View articleAfter an early summer of less-than-spectacular numbers, U.S. e-commerce showed signs of life in July by approaching the $4 billion mark. With the back...
View articleVideo-on-demand got a big boost from the August announcement by five of Hollywood's biggest studios that they will make movies available via broadband...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articlePaid inclusion has always been a tricky concept to explain. Understanding it is important both to Webmasters and to searchers, as recent changes have ...
View articleEvery B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
View articleFar from the days when you had to visit an arcade, the videogame market now encompasses PCs, consoles and the Internet, and will be worth an estimated...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleOnline advertising is an art, not a science. But online advertisers should keep in mind some guidelines, several based on published research, when pla...
View articleEric talks about the real state of rich media in this industry: What kinds of things we have seen -- what you can really run -- and what seems to be t...
View articleIt has been almost impossible to measure the results of long-term branding campaigns that are often run over several years and across multiple channel...
View articleYour customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...
View articleThe lack of profits was a big part of the Internet bubble, but now Jupiter Media Metrix says offline retailers relying on top-line metrics such as onl...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleConnecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleBuying software is tough business. After all, how are companies supposed to tell the difference between two "J2EE-compliant commerce platforms that su...
View articleEmily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoi...
View articleContrary to what has been the common perception, larger businesses are more likely to buy ASP services than small businesses, according to a study con...
View articleAffiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articleAnyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e-bo...
View articleOn the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork ou...
View articlePC sales have had a bad year, but sales of peripherals -- the removable memory, CD drives, LCD monitors and other new toys computer users increasingly...
View articleThe question Shakespeare asked is still a good one. It is also increasingly important due to the shortage of available domain names. So here are some ...
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