Permission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleAmericans who use the Internet are most fearful of Social Security and credit card numbers being stolen by criminals, according to a survey by Harris ...
View articleIn the end, all that matters to customers is which products benefit them most. But different prospects consider different features and benefits to be ...
View articleIn its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it. You work nonstop on a piece for an hour. Th...
View articleOnce you've lost a customer on your Web site, you've lost that customer for good. Avoid this by testing for usability. Here's a Usability Checklist to...
View articleLook no further than middleware for the next system innovation to reshape business. It may seem like the stuff of techie dreams, but you need to under...
View articleIf content wants to remain king, someone has to find a more efficient way to move it around the Net and among the growing number of devices. According...
View articleDo you panic every time you get a mysterious attachment in your email inbox? Well, the next time you receive an .xls, .tga, or .mp3 attachment, stay c...
View articleThere's always more involved than meets the eye when planning a successful affiliate program. But by incorporating George's guidelines into the scheme...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleThese days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers --...
View articleThe measurability of online advertising has affected how advertisers regard their offline efforts. If offline advertising results could be tracked mor...
View articleThe Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by ...
View articleCustomer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you valu...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleIf you're still focusing on making your site sticky, you're probably not focusing on something crucial: your users. Ask yourself this: Is there really...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View articleWhat do you get when you mix hope and desperation? Techies wearing suits to wireless trade shows. But superficial changes aren't enough. We need to le...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleAges ago (in Internet time), usability testing of Web sites was considered unnecessary. But the industry has come a long way in the last couple of yea...
View articleWhen a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, an...
View articleThough it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...
View articleCompanies will spend between $5 million and $23 million to integrate into online markets, according to Forrester Research, which means e-marketplaces ...
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