OK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleWhile PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWhy keep your web site simple? A simpler, more creative site is more likely to help your customers achieve their goals. And a happy customer is more l...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe Top 20 e-tailers of October 2000, according to PC Data Online. Read More...
View articleTotal spending of online sales increased from $4.2 billion in September to $4.4 billion in October, according to the NRF/Forrester Online Retail Index...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleThanksgiving is the ultimate American holiday: big-hearted, familial, and, often, too darn stressful! Thankfully, the Internet is replete with culinar...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
View articleIn setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...
View articleSeeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make i...
View articleProduct pricing will be the most important determinant of market success for interactive TV set-top boxes, according to a study by TechTrends, Inc. Th...
View articleAre you planning to conduct an industry conference? Here's everything you need to know about the art and science of planning a successful conference. ...
View articleThe morale of a creative department is very fragile. Scientists have shown that there is a higher concentration of ego issues in a creative department...
View articleThe number of Americans who bought travel online last year grew to 21 million, nearly doubling the Internet travel market for the second consecutive y...
View articleHere's a true story about a shopping experience in the brick-and-mortar world. It's relevant since many of us must focus on improving interactions reg...
View articleMarketing is more than a necessary evil, and it's more than a cash sinkhole of ads and brochures. Is this fact or fiction? Or is it the future? Read M...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleIt's difficult to communicate the brand when there's a split between the interactive and traditional sides of agencies. One solution is to toss the "e...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleEveryone has a different reason for building a mailing list. Tom discusses the major options -- in-house versus outsourcing -- then examines the tools...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articleWhile cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
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