Finances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleBusiness-to-business sites own almost 40 percent of the English-language domains on the Web, and they are leading the way in revenue growth in 2000, a...
View article"Banners don't work." You hear this a lot. But don't believe it. No one can dispute the fact that the average click-through rate has plummeted since t...
View articleSo you need a last-minute plane ticket to L.A.? Your first thought might be to hit the airlines' own sites. Mistake. According to one savvy budget tra...
View articleTraditional marketing is adversarial: the marketer against the customer. Marketers pay big bucks to hammer you with "impressions." The more times it h...
View articleThe Internet will likely never become the premier marketplace for used automobiles, but it is bringing together buyers and sellers that may not have f...
View articleWorldwide PC shipments totaled close to 34 million units in the third quarter of 2000, according to both IDC and Dataquest, but as the PC markets reac...
View articlePick up any recent edition of an e-business publication and what do you see? Ads from 20 or 30 companies that all sound the same. And that sound isn't...
View articleThis week marks an anniversary: One year ago, ClickZ launched this Email Marketing column. At the time, the industry was growing like gangbusters, but...
View articleConsultants are right up there with lawyers and used-car salesmen as the butt of jokes -- implying everything from ineptitude to downright fraudulence...
View articleIs this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
View articleThe quality of your affiliates may be more important than the quantity. And the epitome of high-quality affiliates is the super affiliate, a precious ...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleAssessing link popularity is a technique that several search engines use in ranking sites for searchers. Google is the most well-known search engine t...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleStreaming media may be a driver of Internet growth for years to come, according to a report by U.S. Bancorp Piper Jaffray, but first its performance n...
View articleWant to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleIn this electronic age where sending a message via email costs nearly nothing, the traditional barriers to mass marketing are gone. Direct marketing i...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleIn a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Read More...
View articleThe practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View article