Less Is More
Marketing

Less Is More

27y Cliff Allen

Less Is More

Cliff delivered a talk about tailoring web sites to use profile data recently. A question from the audience was: "Do personalized pages take longer to...

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An Open Letter To ClickZ
Marketing

An Open Letter To ClickZ

27y Jared M. Spool

An Open Letter To ClickZ

In an open letter to ClickZ, Jared Spool challenges a recent ClickZ column which asserts that seeing photographs of happy people enjoying your product...

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Look... It's Interactive Guy
Email

Look... It's Interactive Guy

27y Nick Usborne

Look... It's Interactive Guy

Last week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...

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Dealing With Stupid Questions
Marketing

Dealing With Stupid Questions

27y Tom Kuegler

Dealing With Stupid Questions

Do you remember being told in school that there are no stupid questions? That every question someone asks is a good question because it helps the unde...

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The Web's Largest Retailers
Audience

The Web's Largest Retailers

27y Michael Pastore

The Web's Largest Retailers

STORES Magazine , the official publication of the National Retail Federation, has surveyed more than 1,000 households to find the 100 largest retailer...

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Can Truth Kill Brands?
Marketing

Can Truth Kill Brands?

27y Martin Lindstrom

Can Truth Kill Brands?

A free voice has always been sought-after. Just think about the Second World War and the resistance movements' creation of independent radio. Each tim...

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European Executives Rising to E-Commerce Challenge
Audience

European Executives Rising to E-Commerce Challenge

27y Michael Pastore

European Executives Rising to E-Commerce Challenge

Many of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...

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The "Repop" Hypothesis
Marketing

The "Repop" Hypothesis

27y Chris Maher

The "Repop" Hypothesis

Imagine a fellow running a successful web business called www.associateprograms.com from Tuan, a little fishing village (without a shop) in subtropica...

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Online Retail Spending to Soar
Audience

Online Retail Spending to Soar

27y Michael Pastore

Online Retail Spending to Soar

The amount of money spent on online retail will continue to soar, even though Forrester Research predicts the number of households shopping online wil...

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The Network Vision
Marketing

The Network Vision

27y Sean Carton

The Network Vision

Did you ever stop to think how the Net has transformed our lives by connecting us to everyone else, regardless of time, space, or physical condition? ...

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Top E-Tailers of August 1999
Audience

Top E-Tailers of August 1999

27y Michael Pastore

Top E-Tailers of August 1999

PC Data's latest figures for Web purchasing among US households show an average of 4.5 percent of visitors to the top 40 online retail sites purchased...

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Consumer E-Commerce Revenues to Hit $18 Billion in 1999
Audience

Consumer E-Commerce Revenues to Hit $18 Billion in 1999

27y Michael Pastore

Consumer E-Commerce Revenues to Hit $18 Billion in...

US consumer e-commerce revenues will grow to $18.6 billion by the end of 1999, a 615 percent increase from 1997, according to eMarketer's eRetail Repo...

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Pics Mix
Marketing

Pics Mix

27y Cliff Allen

Pics Mix

Time for a pop quiz. Which would you prefer to look at, a photograph of a friend or a table of numbers describing that friend? Most of us would prefer...

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ATSC 8-VSB to Become Dominant Technology for Broadband Multimedia
Audience

ATSC 8-VSB to Become Dominant Technology for Broadband Multimedia

27y Michael Pastore

ATSC 8-VSB to Become Dominant Technology for Broad...

ATSC 8-VSB, a method for converting digital data for transmission over coaxial cable chosen by the FCC as a standard for digital TV, will become the d...

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Integrated Marketing And The Dead Cat
Marketing

Integrated Marketing And The Dead Cat

27y Jeffrey Graham

Integrated Marketing And The Dead Cat

Imagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...

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Online Financial Services in for a Shakeup
Marketing

Online Financial Services in for a Shakeup

27y Michael Pastore

Online Financial Services in for a Shakeup

More mainstream, risk-averse consumers will change the landscape of the online financial services sector, according to research by Jupiter Communicati...

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I'll Kiss You Unless You Tell Me Not To
Email

I'll Kiss You Unless You Tell Me Not To

27y Nick Usborne

I'll Kiss You Unless You Tell Me Not To

This article starts by saying one thing. Then appears to say the opposite. And then attempts to make sense of the conflict. Here goes... If you want y...

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Majordomo
Email

Majordomo

27y Team ClickZ

Majordomo

Majordomo is a community-supported free software program that automates the management of Internet mailing lists Read More...

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Extractor Pro
Email

Extractor Pro

27y Team ClickZ

Extractor Pro

Extractor Pro 98 sends opt-in e-mail and works as a newsletter server, customer database manager, autoresponder, and contact management solution. Read...

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Finance Sector Rules the Java Kingdom
Audience

Finance Sector Rules the Java Kingdom

27y Michael Pastore

Finance Sector Rules the Java Kingdom

More than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...

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Business-to-Business Ventures Prospering Online
Marketing

Business-to-Business Ventures Prospering Online

27y Michael Pastore

Business-to-Business Ventures Prospering Online

The Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...

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Show and Tell For Fun... and Profit
Marketing

Show and Tell For Fun... and Profit

27y Todd Copilevitz

Show and Tell For Fun... and Profit

For the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...

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Strategic Advertising On A Dot Com Budget
Marketing

Strategic Advertising On A Dot Com Budget

27y Michelle Ellis

Strategic Advertising On A Dot Com Budget

Most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...

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Toppling Goliath: An Online Roadmap
Marketing

Toppling Goliath: An Online Roadmap

27y Bobbie Halfin

Toppling Goliath: An Online Roadmap

Amazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...

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It's Beginning to Look Like an E-Christmas
Audience

It's Beginning to Look Like an E-Christmas

27y Michael Pastore

It's Beginning to Look Like an E-Christmas

GartnerGroup's Dataquest has weighed in with its projection for online holiday spending. They predict $12.2 billion, up from $4.5 billion in 1998. Rea...

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The Pulse Of Customer Feedback
Marketing

The Pulse Of Customer Feedback

27y Sean Carton

The Pulse Of Customer Feedback

The real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...

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Holiday Sales Could Lift Online Spending
Audience

Holiday Sales Could Lift Online Spending

27y Michael Pastore

Holiday Sales Could Lift Online Spending

Consumers will spend $6 billion online during the months of November and December 1999, according to research by Jupiter Communications. If all goes w...

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