Let's Not Be Nostalgic for the 'Mad Men' Era
Marketing

Let's Not Be Nostalgic for the 'Mad Men' Era

11y Kevin Lee

Let's Not Be Nostalgic for the 'Mad Men' Era

While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...

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Secrets of the Successful CMO
Marketing

Secrets of the Successful CMO

11y Jeanniey Mullen

Secrets of the Successful CMO

Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...

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Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users
Marketing

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty &...

11y Dema Zlotin

Consumer as Brand Content Creator: Allrecipes.com ...

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...

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How Brands Are Borrowing a Film Format to Inspire Customers
Marketing

How Brands Are Borrowing a Film Format to Inspire Customers

11y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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Getting Closer to Your Customers With Real-Time Marketing
Marketing

Getting Closer to Your Customers With Real-Time Marketing

11y Tim Nichols

Getting Closer to Your Customers With Real-Time Ma...

Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

11y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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I’ve Built My Buyer Personas, Now What?
Automation

I’ve Built My Buyer Personas, Now What?

11y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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What’s Going on in the World of 'People-Based Marketing'?
Email

What’s Going on in the World of 'People-Based Marketing'?

11y Dave Hendricks

What’s Going on in the World of 'People-Based Mark...

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

11y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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Save the Date: 'One-Stop Digital' for Email Marketers
Email

Save the Date: 'One-Stop Digital' for Email Marketers

11y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot
Marketing

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

11y Melanie White

ClickZ, SEW, ClickZ Live, and SES Acquired by Blen...

ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...

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5 Challenging Questions to Help Close the Customer Experience Gap
Automation

5 Challenging Questions to Help Close the Customer Experience Gap

11y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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From Moving Season to Moving Targets - the Data Tells a Story
Data insights

From Moving Season to Moving Targets - the Data Tells a Story

11y Amy Manus

From Moving Season to Moving Targets - the Data Te...

Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...

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Wearable Technology: The Ultimate in Personal Marketing
Asia

Wearable Technology: The Ultimate in Personal Marketing

11y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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Are Dating Apps the Next Big Thing in Marketing?
Marketing

Are Dating Apps the Next Big Thing in Marketing?

11y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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Email Re-Engagement Programs: Advice From Frank Underwood
Email

Email Re-Engagement Programs: Advice From Frank Underwood

11y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

11y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

11y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

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How Customer Engagement Campaigns Impact Customer Experience
Marketing

How Customer Engagement Campaigns Impact Customer Experience

11y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

11y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All
Marketing

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

11y Tessa Wegert

These 3 Digital Marketing Strategies Are Making Ad...

Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...

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Email as the Digital Workhorse in the Spotlight
Email

Email as the Digital Workhorse in the Spotlight

11y Simms Jenkins

Email as the Digital Workhorse in the Spotlight

Plus, seven killer stats that will never let you take email for granted again. Read More...

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How Effective Is Your Content Strategy?
Analytics

How Effective Is Your Content Strategy?

11y Neil Mason

How Effective Is Your Content Strategy?

In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...

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Lessons You Will Learn During Your First Year as an Entrepreneur
Marketing

Lessons You Will Learn During Your First Year as an Entrepreneur

11y Alan Cutter

Lessons You Will Learn During Your First Year as a...

WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...

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Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture
Marketing

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

11y Yuyu Chen

Beats by Dr. Dre’s CMO: We’re Moving at the Speed ...

Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...

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The Future of Programmatic for Publishers
Display Advertising

The Future of Programmatic for Publishers

11y Liz Rutgersson

The Future of Programmatic for Publishers

If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...

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Contextual Marketing Planning and the 6 Ws
Data insights

Contextual Marketing Planning and the 6 Ws

11y Catherine Magoffin

Contextual Marketing Planning and the 6 Ws

The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...

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