For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Read More...
View articleIn the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Read More...
View articlePutting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleAs marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from Januar...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleAs part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleAs the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...
View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleWhat if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleEven in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleIn his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
View articleStand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Read More...
View articleIndustry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
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