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View article$10 million infusion will support mobile ad bidding, mobile CRM, and e-mail integration. Read More...
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View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
View articleA critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Read More...
View articleEmail marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...
View articleSorting out the numbers of FEDMA's 23-country study. Read More...
View articleTen practices to avoid and another 10 to embrace in e-mail marketing. Read More...
View articleBeef up your email campaign strategy by segmenting your customers into this three lifecycles. Read More...
View articleDiscover how your customers and prospects are using mobile and determine the messages that they will value the most. Read More...
View articleFirms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Read More...
View articleSo what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Read More...
View articleNow is the time for every marketer to step up and be educated about privacy and consumer protection. Read More...
View articleE-mail has evolved from the backbone of digital communications into the spine of a socially driven outreach. Read More...
View articleConsider these four tips as you take your e-mail marketing efforts cross-channel. Read More...
View articleMaintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Read More...
View articleThree case studies on how to - and how not to - address deliverability issues. Read More...
View articleTablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...
View articleA Q&A with David Daniels, an e-mail marketing consultant, on connected marketing, Facebook Messages, and more. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleThree of the most common reputation issues that marketers encounter during this time and some simple checks you should do to be sure your holiday e-ma...
View articleFive tactics to consider as you finish this year's mailings. Read More...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
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