How Powerful Is E-Mail?
Email

How Powerful Is E-Mail?

20y Jeanniey Mullen

How Powerful Is E-Mail?

A new organization attempts to demonstrate just how powerful e-mail can be. Read More...

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Spam Complaints: ISPs Aren't the Enemy
Email

Spam Complaints: ISPs Aren't the Enemy

20y Kirill Popov and Loren McDonald

Spam Complaints: ISPs Aren't the Enemy

How to deal with a high complaint rate in a permission e-mail environment. Read More...

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Retention E-Mail: Persistence or Arrogance?
Email

Retention E-Mail: Persistence or Arrogance?

20y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren't into you. When to let go. Read More...

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Selling Stuff
Email

Selling Stuff

20y Al DiGuido

Selling Stuff

Forget more testing! Get out there and experiment with new e-mail marketing strategies. Read More...

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Next-Level B2B E-Mail Campaigns
Email

Next-Level B2B E-Mail Campaigns

20y Karen Gedney

Next-Level B2B E-Mail Campaigns

Go beyond entry-level e-mail marketing. Read More

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E-Mail: Art or Science? Redux
Email

E-Mail: Art or Science? Redux

20y Jeanniey Mullen

E-Mail: Art or Science? Redux

Is the search box within an e-mail science ...or art? Read More

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The Deadly Duo: Spam and Viruses, March 2006
Data insights

The Deadly Duo: Spam and Viruses, March 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, March 2006

Misdirected e-mail as a result of spammers falsifying return addresses costs businesses a reported $5 billion per year. Read More...

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The Tide Is Turning for Authentication
Email

The Tide Is Turning for Authentication

20y Kirill Popov and Loren McDonald

The Tide Is Turning for Authentication

If you haven’t authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Read More...

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Projections
Email

Projections

20y Jeanne Jennings

Projections

Projecting the results of an e-mail marketing campaign isn’t daunting -- really! A step-by-step guide to projections for e-mail marketers. Read More...

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Profile Attributes for Dynamic E-Mail Campaigns
Email

Profile Attributes for Dynamic E-Mail Campaigns

20y Derek Harding

Profile Attributes for Dynamic E-Mail Campaigns

A step-by-step guide for collecting and managing profile data for dynamic e-mil campaigns. Read More...

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Designing B2B E-Mail for Deliverability
Email

Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there's any trouble. Read More...

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Designing B2B E-Mail for Deliverability
Email

Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there’s any trouble. Read More...

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Is E-Mail an Art or a Science?
Email

Is E-Mail an Art or a Science?

20y Jeanniey Mullen

Is E-Mail an Art or a Science?

Which side of the debate do you fall on? Read More

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Deliverability:A Challenge for 8 of 10 Marketers
Email

Deliverability:A Challenge for 8 of 10 Marketers

20y Kirill Popov and Loren McDonald

Deliverability:A Challenge for 8 of 10 Marketers

What are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...

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Email Transmit
Email

Email Transmit

20y Team ClickZ

Email Transmit

Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more adv...

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Political Candidates, Known Spammers and CAN-SPAM, Part 2
Email

Political Candidates, Known Spammers and CAN-SPAM, Part 2

20y Jeanne Jennings

Political Candidates, Known Spammers and CAN-SPAM,...

Ignorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. R...

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Marketing Budget Allocation: Follow the Money
Email

Marketing Budget Allocation: Follow the Money

20y Al DiGuido

Marketing Budget Allocation: Follow the Money

It’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Read More...

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Notes From the E-Mail Field
Email

Notes From the E-Mail Field

20y Karen Gedney

Notes From the E-Mail Field

Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...

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Reasonable Spread
Email

Reasonable Spread

20y Team ClickZ

Reasonable Spread

Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Read More...

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E-Mail Is About Awareness
Email

E-Mail Is About Awareness

20y Jeanniey Mullen

E-Mail Is About Awareness

How to conduct an e-mailmarketing campaign awareness review. Read More...

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Interactive.Com
Email

Interactive.Com

20y Team ClickZ

Interactive.Com

Interactive.Com offers three modules, available separately or all together: marketing, sales, and customer service. Read More...

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E-Mail Deliverability’s Future: Total Transparency
Email

E-Mail Deliverability’s Future: Total Transparency

20y Kirill Popov and Loren McDonald

E-Mail Deliverability’s Future: Total Transparency

E-mail’s come a long way since the bad old days. Read More...

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Political Candidates, Known Spammers, and CAN-SPAM, Part 1
Email

Political Candidates, Known Spammers, and CAN-SPAM, Part 1

20y Jeanne Jennings

Political Candidates, Known Spammers, and CAN-SPAM...

Shouldn’t political groups and candidates be held to the same e-mail standards you are as a commercial e-mail sender? First in a two-part series. Read...

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How Good Is Goodmail?
Email

How Good Is Goodmail?

20y Derek Harding

How Good Is Goodmail?

The pros and cons of Goodmail's paid e-mail delivery system. Read More

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E-Mail Help for a Help Desk Company
Email

E-Mail Help for a Help Desk Company

20y Karen Gedney

E-Mail Help for a Help Desk Company

A case study for moving more of B2B marketing to e-mail. Read More...

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The E-Mail Marketing Success Forecast
Email

The E-Mail Marketing Success Forecast

20y Jeanniey Mullen

The E-Mail Marketing Success Forecast

Twelve questions that forecast e-mail success in 2006. Read More...

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The Deadly Duo: Spam and Viruses, February 2006
Data insights

The Deadly Duo: Spam and Viruses, February 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, February 2006

An anti-spam working group releases its first metrics on abusive e-mail; personalized malware hits the market. Read More...

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