Strategy in Action: Listening to Readers
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Strategy in Action: Listening to Readers

23y Kathleen Goodwin

Strategy in Action: Listening to Readers

Readers are an invaluable source of market information. Listen and prosper. Read More...

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The Unsubscribe Dilemma
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The Unsubscribe Dilemma

23y Ben Isaacson

The Unsubscribe Dilemma

People are taught to report e-mail as spam and never unsubscribe. Why it's a problem -- and ideas for solutions. Read More...

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More Battles With the Demon Spammers
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More Battles With the Demon Spammers

23y Beth Cox

More Battles With the Demon Spammers

Readers respond to columnist Beth Cox’s commentary on why it was time to throw in the towel on her own personal crusade against spam. Read More...

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Mandated Opt-In for Fax Marketing. Is E-Mail Next?
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Mandated Opt-In for Fax Marketing. Is E-Mail Next?

23y Jeanne Jennings

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

Why wait for legislation? Read More

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Targeting Teachers: Three B2B E-Mail Case Studies
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Targeting Teachers: Three B2B E-Mail Case Studies

23y Karen Gedney

Targeting Teachers: Three B2B E-Mail Case Studies

Looking to impress teachers? Try study guides. Read More...

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Spam and Viruses: Unholy Matrimony, Part 2
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Spam and Viruses: Unholy Matrimony, Part 2

23y Carla Schroder

Spam and Viruses: Unholy Matrimony, Part 2

Make no mistake about it -- spam and viruses are deliberate, malicious assaults on our systems that often work together to penetrate and compromise ou...

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ISPs Block 17 Percent of Legit E-mail
Ad Industry Metrics

ISPs Block 17 Percent of Legit E-mail

23y Brian Morrissey

ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high. Read More...

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If I Were a Spammer
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If I Were a Spammer

23y Hans-Peter Brøndmo

If I Were a Spammer

Fraudulent e-mail offers lessons, and not just in swindling techniques. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
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The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month’s figures. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
Data insights

The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month's figures. Read More...

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Arrival Time and Response Rate Decline
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Arrival Time and Response Rate Decline

23y Paul Soltoff

Arrival Time and Response Rate Decline

E-mail rush hour. Avoid it, and your message will stand out. Read More...

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Tracking Results on a Budget
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Tracking Results on a Budget

23y Heidi Anderson

Tracking Results on a Budget

Small businesses don’t have larger companies’ deep pockets. How to track e-mail campaign results on a budget. Read More...

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The Art of Discipline
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The Art of Discipline

23y Kathleen Goodwin

The Art of Discipline

Pulling together an e-newsletter plan you can stick with. Read More

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Spam Goes Off the Charts in July
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Spam Goes Off the Charts in July

23y Susan Kuchinskas

Spam Goes Off the Charts in July

July was a bad month for spam, with more junk email littering corporate inboxes on 31 days than in all of 2002. Read More...

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The Confirmation Quandary
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The Confirmation Quandary

23y Ben Isaacson

The Confirmation Quandary

Most e-mailers don’t practice double opt-in, but may have to soon. Considerations when tightening a confirmation policy. Read More...

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Spam and Viruses: Unholy Matrimony, Part 1
Email

Spam and Viruses: Unholy Matrimony, Part 1

23y Carla Schroder

Spam and Viruses: Unholy Matrimony, Part 1

Make no mistake about it -- spam and viruses are deliberate, malicious assaults on our systems that often work together to penetrate and compromise ou...

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Spamming to Stop Spam
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Spamming to Stop Spam

23y Susan Kuchinskas

Spamming to Stop Spam

It would be worth $9.95 to put a cork into the stream of sleazy e-mails that clog your inbox, wouldn’t it? Too bad experts say Remove.org’s plan won’t...

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Maximizing the Mail Server Budget With MailMax
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Maximizing the Mail Server Budget With MailMax

23y Team ClickZ

Maximizing the Mail Server Budget With MailMax

Although it has its quirks, SmartMax Software’s MailMax offers an advanced feature set at a minimal price. Read More...

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Avoid Becoming Collateral Damage
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Avoid Becoming Collateral Damage

23y Team ClickZ

Avoid Becoming Collateral Damage

The risk of becoming a collateral casualty in the war on spam is large for small businesses that rely on e-mail as a primary marketing strategy. When ...

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'Do Not' Madness
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'Do Not' Madness

23y Al DiGuido

'Do Not' Madness

Well-intentioned it may be. But the do-not movement may spell doom for jobs and businesses. Read More...

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ITSPA Offers Fast Fixes to Reduce Spam
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ITSPA Offers Fast Fixes to Reduce Spam

23y Team ClickZ

ITSPA Offers Fast Fixes to Reduce Spam

Fighting spam is an aggravating priority for America’s eight million small- to medium-sized businesses, according to the ITSPA, a national non-profit ...

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IT More Stressed by Email Problems than Divorce
Email

IT More Stressed by Email Problems than Divorce

23y Al DiGuido

IT More Stressed by Email Problems than Divorce

Corporate email systems are driving IT workers crazy. Really. A new study reveals that more than one-third of IT staffers say the loss of email is mor...

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Memo to Spammers: I Surrender
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Memo to Spammers: I Surrender

23y Beth Cox

Memo to Spammers: I Surrender

When she had to choose between blocking the constant deluge of junk mail or possibly missing another important correspondence or news tip, columnist B...

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The B2B E-Mail Checklist
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The B2B E-Mail Checklist

23y Karen Gedney

The B2B E-Mail Checklist

No one ever said you couldn’t use a cheat sheet for your next e-mail campaign. Here’s ours. Read More...

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Three Newsletters That Sell
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Three Newsletters That Sell

23y Paul Soltoff

Three Newsletters That Sell

Three newsletters that work (serving three very different industries). Read More...

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Brightmail Steps Up Fight Against Spam With Version 5.0 Release
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Brightmail Steps Up Fight Against Spam With Version 5.0 Release

23y Edward Grossman

Brightmail Steps Up Fight Against Spam With Versio...

Brightmail this week released the fifth generation of its popular Brightmail Anti-Spam software. Read More...

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Everybody Loves E-Mail
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Everybody Loves E-Mail

23y Team ClickZ

Everybody Loves E-Mail

Except when it’s spam. And the latest release of MDaemon, in addition to offering a sophisticated feature set within a stable and reliable product, em...

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