20 Rules of Writing Effective Business E-Mails
Email

20 Rules of Writing Effective Business E-Mails

23y Paul Soltoff

20 Rules of Writing Effective Business E-Mails

How to get your B2B e-mail read and generate responses. Read More...

View article
E-Mail List Rental: Seven Questions to Ask a Vendor
Email

E-Mail List Rental: Seven Questions to Ask a Vendor

23y Nick Usborne

E-Mail List Rental: Seven Questions to Ask a Vendo...

How to grow an e-mail list -- without getting blacklisted. Read More...

View article
Conducting a Dialogue
Email

Conducting a Dialogue

23y Heidi Anderson

Conducting a Dialogue

National Semiconductor’s successful strategy to engage and convert Web site visitors. Read More...

View article
E-Mail Marketing That Works Now
Email

E-Mail Marketing That Works Now

23y Tessa Wegert

E-Mail Marketing That Works Now

Squeamish about e-mail campaigns in the Age of Spam? Don’t give up on a great medium -- think newsletter buys. Read More...

View article
GoodbyeSpam Reaches Out to ISPs
Email

GoodbyeSpam Reaches Out to ISPs

23y Karen Gedney

GoodbyeSpam Reaches Out to ISPs

GoodbyeSpam’s modified challenge-response system should be cheaper and easier to manage than similar products. The company has just modified its enter...

View article
Think Like a Spammer
Email

Think Like a Spammer

23y Kathleen Goodwin

Think Like a Spammer

Understand sleazy -- so your newsletter won’t be. Read More

View article
Spam Economics: Who’s the Real Sucker?
Analytics

Spam Economics: Who’s the Real Sucker?

23y Mark Sakalosky

Spam Economics: Who’s the Real Sucker?

Prosper online with a .00036 percent conversion rate. Read More...

View article
Time to Get Tough About Email Security
Email

Time to Get Tough About Email Security

23y Paul Desmond

Time to Get Tough About Email Security

A recent META Group study underscores what many of us already knew: email is now a more important business communications tool than the telephone. If ...

View article
Who’s Suppressing Whom?
Email

Who’s Suppressing Whom?

23y Ben Isaacson

Who’s Suppressing Whom?

Is an opt-out e-mail database feasible? Read More

View article
Spammers Take Advantage of Mom’s Day
Email

Spammers Take Advantage of Mom’s Day

23y ClickZ Stats Staff

Spammers Take Advantage of Mom’s Day

Here’s a gift Mom isn’t likely to receive on Mother’s Day — an inbox only filled with legitimate e-mail. Read More...

View article
The Deadly Duo: Spam and Viruses, April 2003
Email

The Deadly Duo: Spam and Viruses, April 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, April 2003

Propelled by tax-related messages, the number of spam attacks for April increased by more than 4 percent to over 7 million. Read More...

View article
Spammers Take Advantage of Mom's Day
Data insights

Spammers Take Advantage of Mom's Day

23y ClickZ Stats Staff

Spammers Take Advantage of Mom's Day

Here's a gift Mom isn't likely to receive on Mother's Day – an inbox only filled with legitimate e-mail. Read More...

View article
E-Mail: A Job for Professionals
Email

E-Mail: A Job for Professionals

23y Rebecca Lieb

E-Mail: A Job for Professionals

Who drives your e-mail marketing -- and does she have a license? Read More...

View article
Delivering the Mail
Email

Delivering the Mail

23y Al DiGuido

Delivering the Mail

The 10 must-ask questions that ensure your e-mail makes it into recipients’ inboxes. Read More...

View article
List-Free B2B E-Mail Acquisition
Email

List-Free B2B E-Mail Acquisition

23y Karen Gedney

List-Free B2B E-Mail Acquisition

Can you acquire new prospects without an e-mail list? Read More...

View article
Online Portals Won’t Defeat Spam
Email

Online Portals Won’t Defeat Spam

23y Mark Berniker

Online Portals Won’t Defeat Spam

When America Online, Microsoft and Yahoo! on Monday announced they wouldjoin hands to fight spam, many people took notice but security experts saythe ...

View article
Professionals Prefer Typing To Talking
Email

Professionals Prefer Typing To Talking

23y Robyn Greenspan

Professionals Prefer Typing To Talking

An overwhelming majority of businesspeople would rather communicate via e-mail than any other method. Read More...

View article
E-Mailing Teens and Tweens: Pitfalls and Opportunities
Email

E-Mailing Teens and Tweens: Pitfalls and Opportunities

23y Paul Soltoff

E-Mailing Teens and Tweens: Pitfalls and Opportuni...

This age group's buying power and influence are enormous. Tapping into that power is the tough part. Read More...

View article
The Deadly Duo: Spam and Viruses, April 2003
Data insights

The Deadly Duo: Spam and Viruses, April 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, April 2003

Propelled by tax-related messages, the number of spam attacks for April increased by more than 4 percent to over 7 million. Read More...

View article
Acquisition Methods: Learning From Specpan’s Approaches
Email

Acquisition Methods: Learning From Specpan’s Approaches

23y Heidi Anderson

Acquisition Methods: Learning From Specpan’s Appro...

Specpan tries three acquisition methods. Below, the lessons they offer. Read More...

View article
Business Users Clearly Define Spam
Email

Business Users Clearly Define Spam

23y Roy Mark

Business Users Clearly Define Spam

New survey reveals the difference between spam and desired e-mail for workers is whether the user has previously transacted business with the sender. ...

View article
Rise Above Irrelevancy
Email

Rise Above Irrelevancy

23y Kathleen Goodwin

Rise Above Irrelevancy

Overcome inbox overflow. Develop conversational e-mails that are right on target. Read More...

View article
Sun, Partners Develop Security Appliances
Email

Sun, Partners Develop Security Appliances

23y Enid Burns

Sun, Partners Develop Security Appliances

Sun and its partners introduce a line of security appliances to tackle spam, viruses and hackers. Read More...

View article
Will Spam Be CANned?
Email

Will Spam Be CANned?

23y Ben Isaacson

Will Spam Be CANned?

The latest proposed anti-spam legislation: How will it affect marketers? Read More...

View article
Targeted E-mail: A Case in Point
Email

Targeted E-mail: A Case in Point

23y Bruce McCracken

Targeted E-mail: A Case in Point

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients customized ...

View article
When an E-mail Marketing Campaign Goes Bad
Email

When an E-mail Marketing Campaign Goes Bad

23y Jeanne Jennings

When an E-mail Marketing Campaign Goes Bad

Damage control for e-mail campaigns. Read More

View article
E-Nurturing, the IBM Way
Email

E-Nurturing, the IBM Way

23y Karen Gedney

E-Nurturing, the IBM Way

IBM uses e-mail to provide value to prospects during a long sales cycle. Read More...

View article
1 77 78 79 80 81 111