Are You Watching Your ROI?
Email

Are You Watching Your ROI?

24y Jackie Gallogly and Lynne Rolls

Are You Watching Your ROI?

Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short le...

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Impact Engine
Email

Impact Engine

24y Team ClickZ

Impact Engine

Impact Engine is a online eMarketing solution company for creating, delivering, and tracking, high-impact multimedia presentations via email. Read Mor...

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Part Art, Part Science, Part 4: Measure and Analyze
Email

Part Art, Part Science, Part 4: Measure and Analyze

24y Al DiGuido

Part Art, Part Science, Part 4: Measure and Analyz...

Now that you’ve established goals and implemented a plan to reach them, how do you determine whether you’ve succeeded? Read More...

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IM Rules in Spain, Brazil
Email

IM Rules in Spain, Brazil

24y Bob Woods

IM Rules in Spain, Brazil

A new study says consumer IM is more dominant in Spain than its EU neighbor Denmark. But e-mail is still the king of Internet communications. Read Mor...

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Swedes, Danes, and Dutch Lead European Usage
Email

Swedes, Danes, and Dutch Lead European Usage

24y Robyn Greenspan

Swedes, Danes, and Dutch Lead European Usage

Computer users are in the minority in Europe but those that do use a PC cite email exchange as their primary activity. Read More...

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Actis eMarketing
Email

Actis eMarketing

24y Team ClickZ

Actis eMarketing

Actis eMarketing offers professional online marketing consulting services and solutions for companies. Read More...

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A Sneak Preview of NetWin’s SurgeMail
Email

A Sneak Preview of NetWin’s SurgeMail

24y Dee-Ann LeBlanc

A Sneak Preview of NetWin’s SurgeMail

Dee-Ann LeBlanc examines the next generation of Dmail: NetWin’s SurgeMail. How does it live up to its venerable predecessor? Read More...

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Get More Personal -- by Reading Your Email Aloud
Email

Get More Personal -- by Reading Your Email Aloud

24y Nick Usborne

Get More Personal -- by Reading Your Email Aloud

Do your email messages to customers sound personal or like they’ve been penned by a faceless corporation? One way to find out is by reading them out l...

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Context Matters
Email

Context Matters

24y Chris Maher

Context Matters

Before you craft your email marketing messages, carefully consider the context in which they’ll be received. Read More...

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Media Buyers Prefer Quality over Quantity
Ad Industry Metrics

Media Buyers Prefer Quality over Quantity

24y Robyn Greenspan

Media Buyers Prefer Quality over Quantity

Most e-mail marketers opt for permission-based lists and take great measures to target legitimate recipients. Read More...

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Will Email Go the Way of Banner Ads?
Email

Will Email Go the Way of Banner Ads?

24y Paul Soltoff

Will Email Go the Way of Banner Ads?

Email marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...

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Spam Solution: Charge for Commercial Email
Display Advertising

Spam Solution: Charge for Commercial Email

24y Declan Dunn

Spam Solution: Charge for Commercial Email

Declan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...

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Maccel Group Case Study
Email

Maccel Group Case Study

24y Heidi Anderson

Maccel Group Case Study

When one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...

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Applied Information Group
Email

Applied Information Group

24y Team ClickZ

Applied Information Group

Applied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications. Re...

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B2B E-Newsletter Launch: A Handy Checklist
Email

B2B E-Newsletter Launch: A Handy Checklist

24y Debbie Weil

B2B E-Newsletter Launch: A Handy Checklist

Launching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...

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Cyberlogtech
Email

Cyberlogtech

24y Team ClickZ

Cyberlogtech

Cyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...

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Email by the Numbers: What Do Consumers Think?
Email

Email by the Numbers: What Do Consumers Think?

24y Jackie Gallogly and Lynne Rolls

Email by the Numbers: What Do Consumers Think?

Internet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...

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Oh! You Do Spam.
Email

Oh! You Do Spam.

24y Jeanne Jennings

Oh! You Do Spam.

Is email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you ...

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Inbox Interactive
Email

Inbox Interactive

24y Team ClickZ

Inbox Interactive

Inbox Interactive is a full-service agency focused exclusively on e-mail marketing. Services include consulting, writing and development, implementati...

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Lyris Solutions
Email

Lyris Solutions

24y Team ClickZ

Lyris Solutions

Lyris offers and develops solutions for managing email lists, delivering email, and filtering email. Read More...

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In All Candor
Email

In All Candor

24y Chris Maher

In All Candor

Billions have been spent on complex supply chain management and enterprise resource planning technologies, but why has so little attention been paid t...

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Email: When In Doubt, Call a Pro
Email

Email: When In Doubt, Call a Pro

24y Jackie Gallogly and Lynne Rolls

Email: When In Doubt, Call a Pro

Slashing your email marketing budget? Not so fast... Read More...

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Effectively Managing Subscribers -- by Accident
Email

Effectively Managing Subscribers -- by Accident

24y Edward Grossman

Effectively Managing Subscribers -- by Accident

It's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...

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Good Publicity, Bad Publicity
Email

Good Publicity, Bad Publicity

24y Laura Rush

Good Publicity, Bad Publicity

Every e-marketer should realize by now that sending unsolicited email to an individual or group of individuals can lead to consequences including dama...

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Email Testing: Here Come the Bridesmaids
Email

Email Testing: Here Come the Bridesmaids

24y Heidi Anderson

Email Testing: Here Come the Bridesmaids

Not testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...

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Seeking a Mail Server That Meets All Your Antivirus and Antispam Needs?
Email

Seeking a Mail Server That Meets All Your Antivirus and Antispam Needs?

24y Nelson King

Seeking a Mail Server That Meets All Your Antiviru...

VOP modusMail may be the answer. VOP modusMail is a comprehensive and solid solution that offers outstanding antivirus and antispam capabilities for s...

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Does Your E-Newsletter Have a Content Formula?
Email

Does Your E-Newsletter Have a Content Formula?

24y Debbie Weil

Does Your E-Newsletter Have a Content Formula?

If your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...

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