In the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleWith Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleTinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleMarketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...
View articleAlexis Gutzman gives an in-depth walk-through on how to start your own newsletter. Part one of a multi-part series. Read More...
View articleWhat’s one way to fine-tune your email marketing-campaign and increase sales revenue? Heidi tells you about a music club campaign that used technology...
View articleCreating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleCertain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...
View articleIt was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...
View articleIf you are managing and deploying email campaigns, Jackie’s blow-by-blow list will help. It contains all the points that her agency covers for getting...
View articleThe number of worldwide e-mail mailboxes is expected to increase at a compound annual growth rate of 138 percent from 505 million in 2000 to 1.2 billi...
View articleHeidi shares how one company revamped its online newsletter and in the process doubled its subscriber base -- and saw some quantifiable results in ter...
View articleBefore you pooh-pooh this topic altogether and send Lynne scathing emails like "been there, done that," hear her out. She puts this age-old principle ...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleMore and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...
View articleMuch is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleLast week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleIn recent months, with every company online using email and newsletters as a form of promotion, the differences between emails and newsletters are blu...
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