Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleChatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View articleOver the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleIn the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
View articleIn the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
View articleIn the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleThe last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleEffective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleDr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...
View articleFor the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleThe way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...
View articleDespite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. Read More...
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