Worldwide mobile internet use surpasses desktop for the first time ever
Ad Industry Metrics

Worldwide mobile internet use surpasses desktop for the first time ever

9y Christopher Ratcliff

Worldwide mobile internet use surpasses desktop fo...

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...

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Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

9y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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The ad industry lashes out at new FCC privacy rules
Data regulations

The ad industry lashes out at new FCC privacy rules

9y Al Roberts

The ad industry lashes out at new FCC privacy rule...

Last week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...

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Mobile is the key link between Hong Kong marketers and Chinese consumers
Ecommerce

Mobile is the key link between Hong Kong marketers and Chinese consumers

9y Guest Writer

Mobile is the key link between Hong Kong marketers...

Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...

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Decoding Blockchain’s potential for brands
Blockchain

Decoding Blockchain’s potential for brands

9y Guest Writer

Decoding Blockchain’s potential for brands

Blockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...

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Where is Google heading with mobile local search?
Mobile

Where is Google heading with mobile local search?

9y Andy Favell

Where is Google heading with mobile local search?

For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...

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Is Google killing mobile organic search?
Mobile

Is Google killing mobile organic search?

9y Andy Favell

Is Google killing mobile organic search?

Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...

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Five mobile must-haves to impact the customer journey this holiday season
Media

Five mobile must-haves to impact the customer journey this holiday season

9y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

9y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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How to create content for every platform
Content

How to create content for every platform

9y Guest Writer

How to create content for every platform

Content is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...

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Social discovery app Stack receives £1m investment
Content

Social discovery app Stack receives £1m investment

9y Graham Charlton

Social discovery app Stack receives £1m investment

Social content discovery app Stack has this week received a £1m investment from Blenheim Chalcot.  We’ve been asking Oliver Cooper, co-founder a...

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Use of virtual reality reaches tipping point: stats
AR & VR

Use of virtual reality reaches tipping point: stats

10y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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How to report on your true mobile CPA
Acquisition

How to report on your true mobile CPA

10y Kelley Schultz

How to report on your true mobile CPA

As consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...

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Accessibility: which Paralympics sites passed the test?
Mobile

Accessibility: which Paralympics sites passed the test?

10y Andy Favell

Accessibility: which Paralympics sites passed the ...

More than one billion people (nearly one-seventh of the population) worldwide live with some form of disability, according to the WHO/World Bank World...

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Remember Meerkat? It's already gone
Mobile

Remember Meerkat? It's already gone

10y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Do the world’s top restaurant websites have the mobile ingredients right?
Acquisition

Do the world’s top restaurant websites have the mobile ingredients right?

10y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

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Programmatic growing even faster than expected
Data insights

Programmatic growing even faster than expected

10y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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Snapchat's new glasses aim to bring first-person video to social media
Media

Snapchat's new glasses aim to bring first-person video to social media

10y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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Mobile is the key to holiday success
Ecommerce

Mobile is the key to holiday success

10y Evan Magliocca

Mobile is the key to holiday success

Retail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...

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New creative opportunities on Facebook for a video-first world
Media

New creative opportunities on Facebook for a video-first world

10y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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Google AMP is coming to organic search results – Update!
Mobile

Google AMP is coming to organic search results – Update!

10y Christopher Ratcliff

Google AMP is coming to organic search results – U...

Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...

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Pokestops drive footfall and nine other augmented reality charts
AR & VR

Pokestops drive footfall and nine other augmented reality charts

10y Andrew Warren-Payne

Pokestops drive footfall and nine other augmented ...

Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...

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How mobile is transforming the restaurant order and delivery business
Ecommerce

How mobile is transforming the restaurant order and delivery business

10y Andy Favell

How mobile is transforming the restaurant order an...

A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...

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How will the mass adoption of virtual reality disrupt media and advertising?
AR & VR

How will the mass adoption of virtual reality disrupt media and advertising...

10y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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Google announces two mobile-first products at DMEXCO
Acquisition

Google announces two mobile-first products at DMEXCO

10y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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Long-form and live video delivers higher ad completion rates
Media

Long-form and live video delivers higher ad completion rates

10y Al Roberts

Long-form and live video delivers higher ad comple...

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...

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Ubamarket launches supermarket shopping app
Disruptive MarTech

Ubamarket launches supermarket shopping app

10y Graham Charlton

Ubamarket launches supermarket shopping app

Ubamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...

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