Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleWe put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleAll top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...
View articleWhatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleWith a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...
View articleLast week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
View articleIn-app mobile purchasing has given millions of smartphone users access to one of the easiest ways to pay for goods and services. The broad availabili...
View articleWhat are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the re...
View articleThe art of creating menus that make users tap them open and intuitively know how to use when they do. Read More...
View articleBanking via an app is now more popular with customers than using a website, with BBA stats showing there are 11m logins in the UK each day. Meanwhile...
View articleRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...
View articleIf you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through th...
View articleIt’s not the hamburger that’s the problem, it’s what designers do with it that counts. Read More...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleHow can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...
View articleMore smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester. Read More...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleMost CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from data. The b...
View articleWith the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleSo I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...
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